Website Marketing & SEO Manager

ORGANIZATIONAL OVERVIEW

United Way of Greater Atlanta (UWGA) is in the midst of transformational change and is embarking on new and different ways to raise and earn revenue so that it can accelerate and scale its mission to drive sustainable and equitable improvements in the well-being of children, families, and individuals in greater Atlanta. The mission remains the same: To bring together people and resources to drive sustainable and equitable improvements in the well-being of half a million lives across Greater Atlanta. The value proposition is to Unite Greater Atlanta to create, amplify and accelerate solutions that promote child well-being by addressing our communities’ most complex social challenges.

These solutions and the backbone behind them are all in service of the organization’s bold growth ambition: Triple unrestricted revenue by 2029 to be the best-in-class investor in child well-being in Greater Atlanta, ultimately eliminating the barriers of one’s zip code as a hindrance to future success. This transformation will unleash the next generation of UWGA, putting UWGA on a growth pathway that will significantly amplify its impact by increasing its investment in solutions that can make a lasting difference for Child Well-Being in Greater Atlanta.  

DEPARTMENT OVERVIEW

At United Way of Greater Atlanta, we believe that awareness drives action—and action drives change. The Marketing and Communications team plays a critical role in advancing our mission by shaping how our community sees, understands, and engages in the work we do. Through powerful storytelling, strategic messaging, and data-driven marketing, we inspire individuals, partners, and organizations to invest in creating a stronger, more equitable Greater Atlanta. Our department leads efforts to increase brand awareness, acquire new supporters, and build meaningful connections that lead to long-term engagement. We leverage a full spectrum of channels—from digital advertising and social media to content creation, email, events, and earned media—to ensure our message resonates and motivates. We work across teams to create seamless donor and partner experiences, elevating the impact of every touchpoint.

JOB SUMMARY

The Website Marketing & SEO Manager is responsible for owning and optimizing our primary website to deliver exceptional user experience, engaging content, and strong performance across acquisition and conversion goals. This role balances website content strategy, UX/UI enhancements, SEO best practices, and Voice of the Customer (VOC) insights to ensure the site is both visually compelling and highly discoverable. The manager will collaborate across teams to align the website with marketing campaigns, brand messaging, and business objectives, while driving continuous improvement through data-driven and customer-driven insights.

QUALIFICATIONS

• Bachelor’s degree in Marketing, Communications, Technology, or related field
• 5+ years of experience in website marketing and SEO management
• Proven experience developing and executing SEO strategies, including keyword research, technical SEO, on-page/off-page optimization, and content optimization
• Familiarity with SEM and paid search campaigns a plus
• Experience with content strategy and website editing for marketing and UX purposes
• Hands-on experience with content management systems (CMS) such as WordPress
• Experience incorporating Voice of the Customer (VOC) insights (user surveys, feedback tools, usability testing, heatmaps, etc.) into website strategy and optimization decisions
• Familiarity with UX/UI principles, including wireframing, site navigation, and responsive design
• Proficiency in web analytics and SEO tools (Google Analytics 4, Google Search Console, Google Tag Manager, SEMrush, etc.)
• Experience with conversion rate optimization (CRO), A/B testing, and user behavior analysis
• Strong project management and collaboration skills; ability to manage multiple priorities

RESPONSIBILITIES

• Own the overall website strategy, balancing content, UX/UI, and SEO to maximize performance
• Manage website content updates, ensuring accuracy, brand consistency, and alignment with campaigns and initiatives
• Collaborate with creative and content teams to enhance messaging, storytelling, and design elements across the website
• Partner with developers and design teams to improve navigation, accessibility, mobile responsiveness, and overall UX/UI
• Develop and execute SEO strategies (technical, on-page, and content optimization) to drive organic visibility and growth
• Optimize landing pages that support campaign and lead-generation goals
• Collect and analyze VOC feedback (surveys, usability testing, session recordings, etc.) to identify opportunities for improved user experience and content relevance
• Integrate VOC insights with analytics data to guide site enhancements, SEO strategy, and CRO initiatives
• Conduct regular website performance audits (content quality, usability, SEO health) and recommend improvements
• Use analytics and user behavior data to inform website enhancements, CRO, and personalization opportunities
• Stay current on digital, design, and SEO trends to continually improve website experience and performance
• Provide reporting and insights on website traffic, engagement, and conversions to marketing leadership
• Other duties as assigned

IDEAL CANDIDATE

A successful individual in this role will be:

• Collaborate effectively with cross-functional teams.
• Be a team player, eager to learn, incorporate feedback and thrive in a highly collaborative environment  

• Be comfortable working on multiple projects on tight deadlines and can prioritize work assignments in a fluid and fast-changing environment 
• Blend creativity and analytics to balance design and performance
• Have a strong eye for design/UX paired with a solid understanding of SEO and digital marketing
• Be user-first in thinking, ensuring the website delivers both value and simplicity to visitors
• Thrive in a collaborative environment, working across content, creative, IT, and marketing teams
• Be proactive, detail-oriented, and passionate about creating engaging, high-performing web experiences