SEO Manager | I-care Group | Mons, Belgium

I-care, a Belgian company with a worldwide presence and a pioneering role in the industrial maintenance 4.0 sector, is looking for a SEO MANAGER to strengthen its teams as part of its ongoing growth.

Our strengths are the dynamism and ongoing training of our teams, and the performance with which we deliver long-term solutions in predictive and prescriptive maintenance to satisfy our most demanding customers. We attach great importance to sustainability , whether in terms of the environmental impact of our activities, or our relations with our partners and all our employees. Finally, respect for people, characterized by team spirit, cohesion and fun, offers a friendly, family atmosphere that is much appreciated by our colleagues.

These three values are central to all day-to-day decision-making within our company.

About the role

As an SEO Manager, you will lead and execute comprehensive SEO activities, including creating engaging and SEO-friendly content, to enhance our online presence and drive organic growth. This role is ideal for a highly results-oriented professional passionate about SEO and content creation, and eager to expand their expertise through relevant certifications and continuous learning. Additionally, a willingness to learn about industrial performance and maintenance is essential, as you will integrate this knowledge into our SEO strategies to effectively target and engage our audiences.

What are your challenges at I-care?

On-page SEO

• Perform keyword research and analysis.
• Develop and manage an SEO-focused content calendar to ensure consistent and strategic content publication.
• Create detailed content outlines including key topics, keywords, and structure, and write articles.
• Optimize on-page elements such as meta tags, title tags, headers, and image alt texts.
• Improve internal linking structure.
• Conduct A/B tests on on-page elements to determine the most effective strategies for improving rankings and user engagement.

Technical SEO

• Perform regular technical audits and optimize site performance and core web vitals.
• Monitor and fix technical SEO issues using tools like Google Search Console, SEMrush, and Screaming Frog.
• Implement structured data and schema markup to enhance search engine understanding and improve rich results.
• Optimize URL structures for better indexing and user navigation.
• Maintain and update XML sitemaps and robots.txt files to ensure proper crawling and indexing.
• Manage SEO aspects during site migrations, redesigns, or platform changes to prevent loss of rankings and traffic.

Off-Page SEO

• Engage in outreach activities to build relationships with influencers, bloggers, and industry publications for high-quality backlink opportunities.
• Analyze competitor backlink profiles and strategies to identify link-building and improvement opportunities.

Analytics

• Use GA4, Google Search Console, and SEMrush to monitor SEO performance, track key metrics, identify trends, and optimize performance.
• Prepare and present detailed SEO reports, highlighting key metrics, progress towards goals, and actionable insights for continuous improvement.

Continuous Learning

• Keep abreast of the latest SEO trends, algorithm updates, and industry best practices.
• Pursue relevant SEO certifications and training to enhance your professional expertise continually.
• Test and implement new SEO techniques and strategies to enhance search visibility and organic growth.

Who are we looking for?

• You hold a Bachelor’s or Master's degree in Marketing, Communication, Journalism, or a related field.
• You have a solid experience in SEO in B2B environments.
• You have a proven track record of improving search rankings and driving organic traffic.
• You enjoy creating high-quality, SEO-friendly content.
• You possess strong analytical and problem-solving skills.
• You are familiar with the following tools or their equivalents: SEMrush, GSC.
• You are committed to continuous learning and obtaining relevant SEO certifications.
• Fluent in English. Any other language is an asset.
• Work location is in Mons.

What I-care offers you?

• An open and honest environment where employees are valued for their interests, passion, and commitment.
• Individual growth and learning plan fitting your interests and benefiting both employee and employer.
• A chance to join the global leader in Predictive Maintenance and Industrial Performance.
• A dynamic and ever-growing organization where the sky actually is the limit.
• An attractive remuneration package according to your competencies and experience.