Strategic Responsibilities:
• Develop and execute SEO strategies; monitor KPIs and goal funnels.
• Communicate with internal teams (Client Success, Development, Social, PPC).
• Provide clients with performance updates and SEO recommendations.
• Define tasks and resources for new strategies.
• Stay updated on SEO trends, Google algorithm updates, and AI search developments.
Tactical Responsibilities:
• Monitor SEO performance via tools like GA, GSC, SEMrush.
• Conduct site audits and recommend improvements for site structure and content.
• Maintain on-page optimization and internal linking.
• Identify link-building opportunities.
• Perform keyword research for content optimization and new opportunities.
• Support the content team with SEO insights and keyword strategies.