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Sr SEO Specialist

Muthoot Fincorp
Full-time
On-site
Bengaluru, Karnataka, India

Job Title:
Β Junior SEO Specialist

Job Description:

Keyword Research & Optimization:

  • Conduct thorough keyword research to identify high-impact opportunities that can elevate our SERP.
  • Collaborate with the content team to improve website content meticulously, including meta tags, alt tags, headings, and images, ensuring alignment with targeted keywords.
  • Execution of on-page SEO strategies that enhance our digital visibility and drive organic traffic.

Content & Website Management:

  • Collaborate with content creators to seamlessly integrate SEO best practices into every piece of content.
  • Regularly monitor and update website content to maintain strong SEO performance and relevance.
  • Assist in optimising landing pages for maximum search visibility and user engagement.

Performance Monitoring & Reporting:

  • Track website rankings, search terms, and analytics consistently, ensuring we remain ahead of the competition.
  • Prepare detailed SEO performance reports using tools like Google Analytics, SEMRush, and others.
  • Analyze website traffic and user behaviour to identify trends and uncover growth opportunities.

Off-page SEO Activities:

  • Collaborate with the team to execute effective backlink-building strategies that enhance our DA.
  • Conduct competitor analysis to identify and propose innovative SEO improvements.
  • Monitor backlink performance and lead initiatives to improve website speed and overall SEO health.

Learning & Development:

Requirements:

  • 1 to 2 years of experience in SEO or digital marketing.
  • Solid understanding of SEO concepts, including keyword research, on-page, and off-page optimization.Β 
  • Stay updated on the latest SEO trends, tools, and best practices to keep our strategies at the forefront.
  • Familiarity with SEO tools such as Google Keyword Planner, SEMRush, or similar platforms.
  • Basic knowledge of HTML, CSS, and website analytics tools.
  • Strong analytical skills and attention to detail.
  • A proactive attitude with the ability to work both independently and collaboratively.
  • A keen desire to learn, grow, and adapt to evolving SEO trends and technology

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