SEO Manager (Liege - Belgium)

THE SCOPE

With 30 years of history, today Gaming1 is one of the international leaders in both land-based and online games of chance (casino games, sports betting and poker). Its evolution at the heart of innovation is accompanied by a diversification and specialization of positions, with the creation of new cutting-edge jobs. As part of its sustained growth, Gaming1 is looking for a SEO MANAGER to join its Digital Marketing Acquisitions Team.

We’re seeking an experienced and commercially-minded SEO Manager to lead the organic search strategy for our in-house brand.
This role is central to our digital marketing efforts and requires someone who can balance hands-on expertise with strategic thinking, cross-functional collaboration, and long-term planning. You’ll be responsible for driving organic visibility, increasing qualified traffic, and contributing directly to business growth through SEO.

YOUR ROLE

• You define and lead the SEO/ASO strategy aligned with business goals.

• You prioritize and manage content, technical, and off-page SEO initiatives.

• You analyze competitors and keywords to uncover growth opportunities.

• You collaborate across teams to embed SEO into content, product, and UX.

• You track and report performance on SEO & ASO effectiveness and its impact on business performance.

• You manage agencies to align external efforts with internal priorities.

• You stay ahead of SEO trends and drive innovation.

• You promote best practices through training and internal enablement.

   

YOUR PROFILE

• You bring 5+ years of experience in SEO, including 2+ years in a strategic position.
• You have hands-on expertise managing SEO for large, enterprise-level websites within in-house brand environments.
• You excel in technical SEO, on-page optimisation, and developing effective organic content strategies.
• You master tools like GA4, Google Search Console, and leading SEO platforms such as Ahrefs, SEMrush, Screaming Frog, or Sitebulb.
• You thrive in cross-functional teams and know how to influence stakeholders across all levels.
• You are skilled in using Google Tag Manager and collaborating with developers to resolve tracking and tagging issues.
• You communicate clearly and can translate SEO insights into tangible business value.

WHAT WE OFFER

As well as having a unique experience - centered around our values of pleasure, team spirit, performance, boldness and integrity - alongside 1,700 employees around the world, we offer:

• The opportunity to contribute to the international development of a family company from Liège
• The chance to take part in a human and entrepreneurial adventure within a solid group
• A friendly work environment that is adapted to reaching optimal performance
• Leadership by talents, values, trust and autonomy
• The opportunity to progress and specialize with our internal mobility system
• A competitive salary package with several perks
  The possibility to work remotely up to 50% for a good work-life balance 

THE INTERVIEW PROCESS

Gaming1 NEWS

We are certified Top Employers 2025! We are the first game of chance company (casino, sports betting and poker) to receive this certification in Belgium!