Oversee internal SEO department goals and I&P division strategies.
Monitor and improve SEO performance in Technical, On-page, Off-page, and content areas for defined brands and markets.
Propose enhancements for web-shop technical and content to boost conversion rates.
Develop a holistic view of the organic traffic channel, identifying opportunities and issues for brand empowerment.
Advocate SEO benefits, promoting transparency and awareness within the company.
Daily Tasks:
Analyse digital presence based on keywords and organic traffic.
Review search intent and optimise meta-data and content alignment.
Define and strengthen the organic conversion funnel.
Stay updated on industry SEO guidelines and provide progress reports in meetings.
Collaboration:
Foster relationships with other group areas to cultivate SEO culture.
Collaborate with E-com platform segments, especially Performance.
Constant learning in SEO and digital marketing.
Engage in TAKKT Group's digitisation projects and stay updated on SEO trends.
Tools and Analyses:
Master digital tools for Business Unit insights.
Conduct technical web-shop analyses for bug detection.
Authorization: As per approved guidelines.
Targets:
Quality goals: Keyword visibility, rankings, average orders, order intake, Organic traffic. Timely and quality reports.
Ad-hoc goals supporting digital marketing.
Analysis:
Power BI, Google Analytics, Google Search Console, Sistrix, Ahref, Semrush or other tool established by the department or stakeholders.
Reporting:
WBR, MOM Report, Huddlle, SEO, Internal KPI reports, and any other report asked by the department or stakeholders.
Contacts:
Head of SEO, Director E-shop, PO developers, CATMAN, Product experience and any other department based on canges in the company or reporting lines.
Overall Goals:
Increase order intake, organic traffic, conversion rates, NPS.
Contribute to creating a top-tier e-commerce platform.