SEO Manager

SEO MANAGER

We’re looking for a highly skilled SEO Manager to be a key part of our SEO team and drive impactful natural search strategies for our clients.

Title: SEO Manager

Hours: Full-time

Location: Hybrid – Northern Quarter, Manchester

Salary: £38,000 p/a, up to 7% annual salary plus potential for ad-hoc bonuses

Holidays: 31 per year (including bank holidays & Christmas), plus one extra per year of employment

ABOUT THEEWORD

At theEword, we’re creating a world where everyone can find their place. We help property companies increase leads, fill beds, generate footfall and sell homes, with the vision to be the #1 global digital strategy agency for property companies.

We do this by using marketing intelligence and audience insights to deliver high-performing digital marketing strategies.

ABOUT THIS ROLE

As an SEO Manager, you will work closely with our Senior Digital Marketing Managers and Digital Marketing Managers to develop and implement high-impact SEO strategies for our clients. A strong technical knowledge of SEO is essential, alongside expertise in all areas of SEO, especially link building (Digital PR).

In this role, you will take ownership of all aspects of SEO, including technical audits, content optimisation, keyword research, and link-building campaigns. You will collaborate with cross-functional teams, including content writers, and marketing specialists, to ensure SEO is seamlessly integrated into all aspects of digital campaigns. Your ability to analyse data, spot trends, and make data-driven recommendations will be crucial in helping our clients achieve sustainable growth in search rankings.

Additionally, you will be responsible for staying ahead of the ever-evolving search landscape, proactively identifying new opportunities, and ensuring our strategies align with industry best practices. This is an exciting opportunity for someone who thrives in a fast-paced environment, enjoys problem-solving, and is passionate about delivering outstanding SEO results.

This role requires a proactive individual who can analyse, strategise, and execute campaigns that drive measurable results. You will also play a key role in mentoring and guiding junior team members, sharing your expertise, and fostering a culture of continuous learning within the agency.

MAIN ROLES AND RESPONSIBILITIES

• Strategise, manage and execute link-building strategies (such as Digital PR) to improve domain authority and search rankings.
• Help lead the SEO strategy for client accounts, ensuring all technical, on-page, and off-page SEO efforts align with best practices.
• Conduct in-depth SEO audits and provide actionable recommendations to clients.
• Collaborate with content and marketing teams to optimise websites for search engines and enhance user experience.
• Stay up to date with industry trends, algorithm changes, and emerging SEO tools and techniques.
• Analyse performance data and generate insightful reports to track progress and optimise strategies.
• Provide training and guidance to internal teams on SEO best practices.
• Communicate SEO recommendations and insights to clients in an easy-to-understand manner.
• Monitor and resolve technical SEO issues, such as crawl errors, site speed, structured data, and indexing issues.
• Support account management by communicating directly with clients, answering questions, and aligning on objectives.

KEY SKILLS

• Proven 3+ years of experience in an SEO management role within an agency setting.
• Deep understanding of link-building strategies and experience attaining high-quality backlinks.
• Strong technical SEO knowledge, including site architecture, structured data, and crawl optimisation.
• Proficiency in SEO tools, such as Ahrefs, Google Search Console, Screaming Frog, or similar.
• Experience using analytics platforms, such as Google Analytics and Google Data Studio.
• Excellent problem-solving skills and the ability to think strategically.
• Strong communication skills, with the ability to explain SEO concepts to non-technical stakeholders.
• Highly organised with the ability to manage multiple projects simultaneously.

DESIRABLE SKILLS

• Understanding how to improve website conversions alongside SEO strategies.
• Knowledge of AI-driven SEO tools or automation techniques to enhance efficiency.
• Basic understanding of UX/UI design principles – Ability to collaborate effectively with designers to improve website usability.
• Knowledge of HTML, CSS, and JavaScript from an SEO perspective.
• Knowledge of CMS platforms beyond WordPress – Experience working with Shopify, Magento, Webflow, or other content management systems.
• Ability to optimise multimedia content for better search visibility.

WHAT MAKES US DIFFERENT

We want to get the best out of our team; we have a sensible hybrid working and flexitime policy that allows you to be in an office when you want, but work remotely when it’s more productive. You can expect to be in the office at least 2 days a month and when required for client face-to-face meetings.

We’re a supportive growing team, and we’re big on training and self-improvement. We have an annual salary increase scheme (up to 7% each year), an annual holiday purchase scheme, your birthday off and an extra day of Annual Leave for each year served.

We enjoy quarterly social events, but we don’t enforce socialising. We respect our team’s work-life balance.

For our clients, the big difference is our approach to strategy. We run discovery and strategy creation workshops, we create strategy playbooks that align with our client’s goals then we adjust and optimise based on real-world data. Our campaigns perform better because we dig deep into our clients’ businesses and their customers, so we understand the buying cycle and our client’s customers’ pain points.

We work with clients who value the way we work, not being afraid of experimenting with new ideas and tactics to get the best results, and who see us as an extension of their team.