Senior SEO Manager

Permanent, full-time, hybrid (3 days per week in an office) #LI-Hybrid 

Company Profile

StoneX (formerly known as INTL FCStone) is an institutional-grade financial services network that connects companies, organisations and investors to the global markets ecosystem through a unique blend of digital platforms, end-to-end clearing and execution services, high-touch service and deep expertise.

We provide access to 36 derivatives exchanges, 175 foreign exchange markets, nearly every global securities marketplace and a number of bi-lateral liquidity venues. We deliver this access with support throughout the entire lifecycle of a trade – from consulting and “boots-on-the-ground” intelligence, to best execution, to post-trade clearing, custody and settlement. In these ways, StoneX enables clients to use the global markets ecosystem to achieve their business goals through one trusted partner.

StoneX currently serves more than 30,000 commercial, institutional and payments clients, and more than 125,000 retail clients across more than 130 countries. Our clients use our institutional-grade digital platforms, our high-touch service, and our market intelligence to pursue trading opportunities, make investments efficiently, manage their market risks, and improve their business performance. Our relentless focus on helping them accomplish these objectives has enabled us to build deeply valued, long-term relationships based on guidance, integrity, transparency and trust.

Job purpose

Innovate and help drive all SEO activity for the region(s) you will be managing to improve key metrics and deliver outstanding ROI.

General Duties

• Own each assigned SEO task from inception to reporting of results.
• If/when needed, manage, train and/or support othe members of the team.
• Optimise all facets of SEO for your region(s) to drive maximum organic growth.
• Be a SEO evangelist by directing and managing all on-site audits and implementations to ensure SEO best practices are adhered to (e.g. content briefs, CWV, structured data, etc.) in order to deliver an increase in conversions.
• Proactively keep abreast of industry news, search engine updates, new trends and share useful insights with the team to ensure the company is at the forefront of SEO innovation.
• Liaise with and report to senior stakeholders to highlight return on investment and progress achieved on KPIs.
• Leverage, create and contribute to content strategies to maximise SEO growth.
• Ensure content and technical SEO considerations are always taken into account.
• Help internal teams to better understand search engines and help them drive organic growth.
• Working closely with a variety of internal/external teams as well as regional offices to identify commercial SEO growth areas and to ensure SEO is prioritised.
• Work with the Head of SEO of SEO Team Lead to define the regional strategy and deliver outstanding ROI.
• Undertake backling audits & collaborating toward/managing white-hat link building campaigns.

Knowledge and Experience

• German knowledge – full proficiency or native, English – business level (both languages are mandatory and knowledge will be validated during the interview process).
• 5+ years of SEO experience working on content, on-page and technical improvements.
• International SEO experience - working on global domain(s) with multiple websites for different regions/languages that receive traffic from multiple search engines.
• Great knowledge around important SEO verticals and rich results: news, video, GMB, etc.
• Experience / knowledge of CFD trading, spread betting or investing would be an advantage.
• Experience working in a regulated financial company would be an advantage.
• Extensive experience working with industry tools: GA, Semrush, Majestic, Screaming Frog, etc..
• Advanced technical SEO knowledge.
• Experience managing and executing modern white-hat link-building campaigns.
• Comprehensive knowledge around search engine ranking signals.
• Strong overall understanding of how content impacts SEO efforts and how to optimise for it.

Qualification and Skills

• ROI orientated approach to task prioritisation.
• Strong understanding of statistical reporting and web analytics.