SEO Manager

Class: Full-time AND Permanent

Legal Entity: StoneX Financial Pte. Ltd.

Organization: StoneX Financial Pte. Ltd.

Reports to: APAC SEO Team Lead

Company Overview:

Connecting clients to markets – and talent to opportunity

With 4,300 employees and over 400,000 retail and institutional clients from more than 80 offices spread across five continents, we’re a Fortune-100, Nasdaq-listed provider, connecting clients to the global markets – focusing on innovation, human connection, and providing world-class products and services to all types of investors.

At StoneX, we offer you the opportunity to be part of an institutional-grade financial services network that connects companies, organizations, and investors to the global markets ecosystem. As a team member, you'll benefit from our unique blend of digital platforms, comprehensive clearing and execution services, personalized high-touch support, and deep industry expertise. Elevate your career with us and make a significant impact in the world of global finance.

Business Segment Overview  

Corporate: Engage in a deep variety of business-critical activities that keep our company running efficiently. From strategic marketing and financial management to human resources and operational oversight, you’ll have the opportunity to optimize processes and implement game-changing policies

Position Purpose:

• Innovate and help drive all SEO activities for the regions you will be managing to improve key metrics and deliver outstanding ROI.

Primary duties will include

• Own each assigned SEO task from inception to reporting of results.
• Managing, training and supporting team members.
• Optimize all facets of SEO for your region(s) to drive maximum organic growth.
• Be a technical SEO evangelist by directing and managing all on-site audits and implementations to ensure SEO best practices are adhered to (e.g. CWV, structured data, etc.).
• Proactively keep on top of industry news, search engine updates and industry trends.
• Share useful insights with the team to ensure the company is at the forefront of SEO innovation.
• Report to senior stakeholders to highlight return on investment and progress achieved on KPIs.
• Leverage, create and contribute to content strategies to maximise SEO growth.
• Ensure content and technical SEO considerations are always taken into account.
• Help internal teams to better understand search engines and help them drive organic growth.
• Working closely with internal/external teams and regional offices to identify commercial SEO growth areas and ensure SEO is prioritised.
• Be an SEO evangelist within the company by showing how SEO can help drive conversions.
• Working with APAC SEO team lead to define the regional strategy and deliver outstanding ROI.
• Undertaking backlink audits & collaborating toward/managing white-hat link building campaigns.
• Liaising with external service vendor and internal financial teams to process invoices.

To land this role you will need:

• International SEO experience (minimum 2 years).
  • Priority region: Singapore and Australia.
  • Working on global domain(s) with multiple websites for different regions/languages that receive traffic from multiple search engines.
  • Speaking mandarin Chinese would be an advantage.
• Experience in SEO content creation (internal and external content copywriters).
• Good overall understanding of how content impacts SEO efforts and how to optimize it for target audiences.
• Experience in ASO experience is an advantage.
• Experience in working with teams across different time zones.
• Experience / knowledge of FX / CFD trading and/or investing is an advantage.
• Working experience in a regulated financial company is an advantage.
• Good experience working with industry tools: GA, Semrush, Majestic, Screaming Frog, etc.
• Good knowledge about ranking signals and algorithm udpates.
• Good technical SEO knowledge and experience in working with development team.
• Experience in managing and executing modern white-hat link-building strategies.
• Experience working with other marketing channels, e.g. social, PPC, display, etc. would be an advantage.
• Knowledge around important SEO verticals and rich results: news, video, AI Overviews, etc.

What makes you stand out:  

• ROI orientated approach to task prioritisation.
• Agile working approach to effectively manage tasks that are influenced by fluid financial market movements.
• Strong experience with reporting and analytics tools.

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