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Plan and coordinate SEO efforts, including onsite and offsite optimisation and keyword expansion research. This role requires an analytical and perceptive professional who is a skilled communicator and able to collaborate with various teams. Be a proactive and self-starter manager who can ensure that both internal and external SEO teams are working optimally and delivering on SEO goals and targets

SEO Strategy and Roadmap

• Contribute to the creation of the SEO marketing strategy and plan by providing input regarding the implementation, as well as the execution of SEO strategies.

Stakeholder Engagement

• To liaise with key resources and stakeholders (Marketing Managers, Channel Managers, Wider Digital function and Digital Marketing Team) to ensure alignment of internal and external stakeholders.

SEO Performance

• To manage the performance of SEO across all brands, as well as the management of internal and external stakeholders to ensure delivery of all SEO requirements.

SEO Content Planning

• Develop and update the SEO plan by developing SEO content that aligns with social media, Adwords and other digital activities to ensure a well-integrated approach across all channels.

Project Management

• Plan and manage the delivery of the SEO project, using an appropriate project management methodology to give assurance that intended outcomes are achieved.
• Manage offsite and onsite optimisation projects with the SEO Agency and understand reporting on performance.

Leadership and Direction

• Translate the business goals and objectives to ensure the SEO strategy is aligned.
• Develop and grow knowledge and talent within the team in order to stay on top of the latest SEO trends.

Insights and Reporting

Prepare and coordinate the completion of various data and analytics reports by using a variety of tools to ensure we are delivering best in class insights that drive high performance through the organic channel.

Budgeting

• Manage the content and SEO budgets and report on ROI appropriately.

Compliance

• Responsible for quality control of the SEO content.
• Knowledgeable on GDPR, rules and regulations and ensuring compliance.

Continuous Improvement

• Review existing operations in own area of work and implement innovation processes to generate new ideas and ensure continuous improvements are delivered in regards to search engine optimisation.

Personal Capability Building

• Keep abreast of SEO and integrated marketing trends and develop own capabilities by formal and informal training and coaching; gain or maintain external professional accreditation where relevant to improve performance and fulfill personal potential.
• Maintain an understanding of relevant technology, external regulation, and industry best practices through ongoing education, attending conferences, and reading specialist media.

Organisational Capability Building

• Provide coaching to the wider marketing stakeholders to develop their SEO knowledge.

• Grade 12/ SAQA Accredited Equivalent (Essential); Mathematics to Matric (Essential); Relevant SEO certification (Essential); Relevant degree and/or Diploma (Advantageous)

General Experience

• 4 to 5 years experience in hands on SEO (Essential);
• Knowledge of standard and current SEO practices (Essential);
• Experience within a financial services industry and Ecommerce (Advantageous);
• Experience in managing SEO, within a multi-brand organisation (Advantageous)

Managerial Experience

• 2 or more years proven experience as SEO Manager to deliver predetermined objectives as specified by more senior managers (Essential)