(TEMPORARY) Digital Marketing & SEO Strategist
Associations InternationalABOUT THE ROLE
Associations International is seeking a (TEMPORARY) Digital Marketing & SEO Strategist to support the International Coaching Federation (ICF) Marketing and Communications (MarComm) team on a short-term contract basis. The Digital Marketing & SEO Strategist works as part of the ICF Marketing and Communications team to maintain, promote, and expand digital marketing efforts. This role plays an important role in the efficacy and success of various ICF programs, including events, lead generation, membership retention and more.
Reporting to the Senior Manager of Digital Marketing & UX Design, this position sits at a critical junction, serving as the subject matter expert on SEO concepts and practical implementation applicable to a variety of digital copy (web, blog, paid ads, and organic social). The ideal candidate for this temporary position will come in with a hands-on, can-do attitude and a learner's mindset. The MarComm team serves the entirety of ICF’s ecosystem, including six business units and several departments. As such, we’re looking for someone who is eager to dive into complex concepts, ask thoughtful questions, and adapt quickly to shifting priorities.
***This temporary role is expected to begin in July 2025 and continue through October 2025.
ESSENTIAL DUTIES AND FUNCTIONS
- In partnership with our SEO agency, coordinate needs related to digital content, primarily web copy
- Assist with maintenance of the ICF website, coachingfederation.org; integrating seamlessly with existing workflows and lending suggestions to refine them
- Website maintenance may include web pages, structured content (resources, files, people, etc.), media files, and more
- Own and execute website reporting on a monthly basis
- Own and execute SEO reporting on a monthly basis
- Create and test landing pages to align with digital campaigns
- Review and refine blog posts, social media content, and other digital copy for SEO
- Serve as a cross-functional team member to ensure the success of various marketing efforts
- Other duties as assigned
QUALIFICATIONS AND SKILLS
- Bachelor’s degree in marketing, communications, or other related field
- Demonstrated knowledge and implementation of SEO best practices
- Excellent communication skills, both verbal and written
- Strong project management skills
- Possess a work ethic that includes being organized, engaged, communicative and proactive?
- Must have experience working in WordPress, Semrush, GA4, and Google Search Console
- Experience in liaising with external agencies a plus
- Experience with Google Tag Manager is a plus
- Familiarity with Agile concepts is a plus
WHY JOIN ASSOCIATIONS INTERNATIONAL?
We hire diverse and talented people who drive the success of our partner associations by bringing their talents, passions, and expertise to the team. We pride ourselves on creating a culture of respect and belonging and are proud to be a Best Places to Work in Kentucky award recipient since 2012!
- Flexibility: Remote flexibility
- Competitive Compensation: Based on skills and experience
- Culture: Recipient of the Best Places to Work in Kentucky award for 13 years and running
Associations International is committed to creating a diverse environment and is proud to be an equal opportunity employer. AI recruits, employs, trains, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. If you have a disability or special need that requires support in applying, please reach out to our HR team at 859-219-3567.