SEO Specialist - Link Building

Our client, a growing company in the real estate space, is seeking an SEO Specialist with strong link-building experience to join their team. This role will focus on developing and executing effective link-building strategies to improve organic visibility, strengthen domain authority, and drive qualified traffic to their platform.

Key Responsibilities

• Plan and execute link-building campaigns tailored to the real estate industry.
• Research and identify high-quality websites, blogs, and digital publications for outreach opportunities.
• Conduct competitor backlink analysis to uncover new link opportunities.
• Perform targeted outreach to webmasters, journalists, and bloggers to secure backlinks and placements.
• Track, analyze, and report on link-building efforts and their impact on SEO performance.
• Ensure all link-building practices follow Google’s Webmaster Guidelines and white-hat SEO methods.
• Collaborate with the content team to create and promote link-worthy assets (e.g., blogs, guides, infographics).
• Stay up to date with SEO trends, Google algorithm updates, and best practices in link acquisition.

Requirements

• Proven experience in SEO link building and outreach campaigns.
• Strong understanding of SEO fundamentals, backlink quality metrics, and ranking factors.
• Proficiency with tools such as Ahrefs, SEMrush, Moz, or SimilarWeb.
• Excellent communication and outreach skills, with the ability to build strong relationships.
• Prior experience in real estate
• Strong organizational skills, attention to detail, and ability to manage multiple outreach campaigns.
• Strong written and spoken English skills.
• Must be available to work full-time during U.S. business hours

Nice to Have

• Experience in PR outreach or digital partnerships.
• Knowledge of content marketing strategies that support link acquisition.
• Familiarity with Google Analytics, Google Search Console, and other reporting tools.