SEO Specialist for a Publishing Company in Australia (Home Based Part Time)

1. SEO Strategy & Leadership

• Build and maintain the SEO growth roadmap.

• Conduct regular SEO audits with actionable insights (not just reports).

• Advise content, marketing, and development teams on SEO best practices with clear business reasoning.

• Identify content gaps and prioritise based on traffic and revenue potential.

• Champion SEO across the business with credibility and clarity.

2. Content & On-Page SEO

• Lead keyword research and map keywords to key site areas.

• Create SEO-focused content briefs aligned with user intent and goals.

• Optimise and rework underperforming pages to improve rankings and CTR.

• Define and guide the implementation of internal linking structures.

• Ensure all schema, metadata, tags, and images are fully SEO-optimised.

3. Technical SEO

• Identify and fix (or advise on) site-wide issues:

- Page speed

- Mobile UX

- Crawl waste

- Core Web Vitals

• Collaborate with developers to ensure site architecture supports SEO growth.

• Manage sitemaps, structured data, robots.txt, and indexation.

4. Reporting & Analysis

• Track key metrics: traffic, engagement, rankings, conversions.

• Deliver concise, insight-driven monthly reports (no fluff).

• Run experiments (e.g., A/B tests on headlines, metadata, layout) and measure outcomes.

5. Authority & Backlinks

• Identify link-building opportunities aligned with target pages.

• Collaborate with outreach or PR teams to build high-authority backlinks.

• Manage and disavow low-quality or spammy links.

6. HubSpot Expertise

• Utilise HubSpot for marketing activities, with a strong focus on email marketing.

• Assist with social posting and other HubSpot marketing suite functions.

• Troubleshoot and manage HubSpot design elements, particularly for HTML or EML email files.