SEO Specialist

About Klar

Let’s start with the basics! Klar is a Mexican fintech startup whose mission is to democratize and revolutionize the way in which financial services have been delivered so far in Mexico, especially since half of the population doesn’t have a bank account. We offer a rich set of products across our debit and credit offers and the future is bright for Klar! We have an exciting and ambitious roadmap to bring more features to our products so that we can better serve our users. We have served more than 2 million users since our launch in 2019! 

We are also proud to have been certified in 2023 as a “Great Place to Work” in Mexico - we’ve worked hard to make that happen and will continue to make bigger strides in the future! Sound like a place you’d like to be?

Our people

If you join us at Klar, you’ll be welcomed to a team which is rich in many talents and we are very proud! With our head office in Mexico City, and remote tech hubs in Berlin and Argentina, we are always learning something new about another culture or language. With so many people from different backgrounds and walks of life (young professionals, parents, LGBTQ+, neurodivergence), you’ll definitely find your people here! 

Our values

Ownership - We own our successes & our failures as a team.

Excellence - We do everything to the best of our ability & always seek to achieve a new level of excellence in our work.

Inclusion - We believe we are stronger together and actively work to promote a safe, diverse, inclusive, and respectful culture.

Customer Obsession - We understand the value Klar can bring to its customers & it’s always at the forefront of our decisions.

Klarity - We communicate clearly & with authenticity. It’s in our name & it’s what we do.

The position and your daily adventures

This is a full-time position based in our Mexico City office with a hybrid model, therefore we are looking forward to seeing you in our office 2-3 times per week.

We’re looking for an SEO Specialist to lead and execute our organic growth strategy. You’ll own all SEO initiatives — from keyword research and content planning to on-page optimization and performance analysis.

This role requires a mix of strategic thinking, analytical expertise, and project management. You’ll collaborate closely with our marketing and content teams and manage external partners to enhance organic visibility, increase website traffic, and drive lead generation through SEO and landing page optimization.

You and your assets

• Own and execute the SEO strategy, ensuring alignment with Klar’s overall growth and lead-generation goals for both B2C and B2B segments.
• Conduct keyword research and content gap analysis to identify opportunities that enhance organic visibility across web and social platforms (including YouTube).
• Manage and coordinate SEO agencies and freelancers, overseeing the production and optimization of content such as blog posts, landing pages, and website updates.
• Monitor website health and identify technical or content-related issues affecting performance or ranking.
• Lead on-page and off-page optimization efforts, including metadata, internal linking, and backlink strategy.
• Work closely with product, marketing, and content teams to improve landing page performance, conversions, and user experience through SEO insights.
• Track and report key SEO metrics, analyzing performance to inform continuous improvement.
• Stay current with SEO trends, tools, and algorithm updates to apply best practices and maintain strong organic positioning
• Collaborate with the social media team to optimize video descriptions and ensure consistency of organic content efforts.

What we are looking for:

• 2–4 years of experience in SEO or growth marketing, ideally within a fintech or digital-first company.
• Proven track record of improving organic visibility and website performance through data-driven strategies.
• Strong analytical mindset, comfortable interpreting data, trends, and performance reports.
• Hands-on experience with SEO and analytics tools such as SEMrush, Google Search Console, and GA4.
• Experience managing agencies, freelancers, and cross-functional initiatives.
• Solid understanding of content strategy, keyword intent, and conversion optimization.
• Excellent communication and stakeholder management skills, with the ability to collaborate across marketing, product, and social teams.
• Proactive, curious, and detail-oriented, with a passion for staying ahead of SEO trends and best practices.
• Basic knowledge of HTML or technical SEO concepts is a plus.
• Advanced English level

Our offer to you:

• Competitive salary based on performance and experience
• Chance of earning Klar stock options
• 15 days of paid vacation per year; plus extended maternity and paternity leaves
• Vacation premium
• 30 days of Christmas bonus
• Medical Insurance
• Computer devices
• Well hub subscription to offer mental and physical health 
• Sponsored coaching and therapy sessions via Modern Health
• A modern centrally located office in Mexico City with free drinks, snacks, and regular social events
• International work environment with amazing and highly skilled people
• A world-class team that helps you evolve your skills in areas you're interested in

Klar is a safe place for everyone!

We trust our highly skilled and diverse team, and we’re committed to creating a welcoming and inclusive environment for new talents to flourish. We value diversity and welcome all applications regardless of gender, nationality, ethnic and social origin, religion/belief, physical abilities, age, sexual orientation and identity.

Should you require any accommodations through the recruitment process, please don’t hesitate to let us know how we can help!