SEO Specialist

Job Description:

Merkle Bulgaria provides global retailers with a single source of expertise, technology, and operational support. We have a proven track record for delivering, managing, and innovating multi-channel commerce platforms for major international brands and retailers including adidas, Clarins, ASDA, Shiseido, and more. Our world-class team has delivered sites for over 35 brands with more than 400 transactional eCommerce sites in 60 locations and on 6 continents.

The company has set up a key Sofia technology team of Software Architects, Software Developers, QA Engineers, Project Managers, and Technical Support Specialists as part of a global expansion strategy.

To support this strategy, we are currently looking for talented people for the role of:

SEO Specialist

Role Summary

The SEO Specialist is responsible for improving digital platforms' visibility and organic performance across markets. This role covers technical SEO, content optimization, and authority-building activities and ensures websites are fully optimized for users and search engines. The ideal candidate will proactively identify search opportunities, translate audits into action, and track performance improvements. A future-focused mindset, including awareness of AI-driven changes in search behaviour, is key to success.

Key Responsibilities

• Define and align localized SEO strategies with global marketing goals
• Conduct technical and on-page SEO audits, delivering actionable recommendations
• Monitor and report on organic performance using SEO tools and analytics platforms
• Improve indexing health and site performance metrics across mobile and desktop
• Collaborate with content, development, and analytics teams to implement SEO best practices
• Provide regular insights on market trends, including emerging technologies and search behaviours

Key Performance Indicators for this role include

• Number of completed SEO strategies and action plans across regions
• Crawl/index health improvements and Core Web Vitals score uplift
• Volume and quality of shared insights or trends across teams
• Contribution to organic traffic growth and search visibility
• Timeliness and quality of quarterly SEO reporting

Skills and Experience

• 3+ years of experience in SEO, including technical and content optimization
• Strong knowledge of Google Search Console, Lighthouse, SEMrush, Ahrefs, Screaming Frog
• Understanding of structured data, Core Web Vitals, mobile-first indexing, and international SEO
• Ability to translate data into actionable strategy and communicate findings effectively
• Up-to-date with search engine algorithm changes and industry trends
• Fluent in English, written and spoken

Additional information

· We are huge believers in work-life balance, so we offer all our employees 25 days of paid leave.

· We recognize strong talent and go above and beyond to attract and retain the best people, that's why our remuneration packages are among the top on the market.

· We understand that there cannot be a "one size fits all" approach when it comes to benefits, that's why we have a customizable benefits package that fits your own needs.

· Our teams operate using a hybrid work model, and they can work from both the office and the comfort of their own home.

· Free parking spaces for all of our employees when they decide to work from the office.

· Free drinks and snacks in the office to help keep the energy levels up.

· Attend the most popular tech and business events in Bulgaria for free, of course.

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