SEO Manager

This role is about:

The SEO Manager role is focused entirely on improving the organic presence and performance of the payabl. domain(s). The SEO Manager will be responsible for developing and optimizing SEO-written articles, conducting in-depth keyword research, collaborating with web developers, digital marketers, and driving long-term SEO growth. They will be instrumental in refining SEO strategies and ensuring the website remains competitive in search engine rankings.

You will:

• Develop, execute, and own payabl.'s SEO strategy to drive organic traffic and organic lead generation.
• Conduct comprehensive keyword research (BoFu, MoFu, ToFu) and competitor analysis to identify content pillars, growth opportunities, and gaps for both localized and ENG versions of the website.
• Oversee the creation and optimization of SEO-written content in collaboration with content writers, ensuring proper keyword usage, article structure, linking, and readability.
• Create and execute a link-building strategy to increase domain authority and credibility, including digital PR initiatives.
• Perform recurring SEO audits and implement best practices to enhance website performance and optimize search engine visibility.
• Monitor, analyze, and report on SEO performance using tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, and others as necessary.
• Build dashboards and reports (using tools like Google Data Studio/Tableau) to track SEO performance and refine strategies based on results.
• Stay updated on SEO algorithm changes, industry trends, and best practices to continuously refine SEO strategies and ensure the website stays competitive.
• Collaborate with content marketing, PR, and web development teams to implement SEO optimizations and digital PR for link-building and improved rankings.
• Provide technical SEO guidance to web developers to optimize website code, page speed, and content/page errors, ensuring all SEO requirements are met in website architecture and design.
• Track SEO OKRs to align with long-term growth goals and ensure performance targets are being met.

What we need:

• 5+ years of experience in SEO, preferably in a B2B fintech, SaaS, or tech-driven company.
• Deep expertise in on-page, technical SEO, content strategy, and off-page/link-building techniques.
• Strong experience with SEO tools such as Google Analytics, Google Search Console, Google Tag Manager, Ahrefs, SEMrush, Google Data Studio and Tableau.
• Experience with organic B2B lead generation.
• Ability to collaborate effectively with web developers, content teams, and marketing teams to implement SEO strategies.
• Understanding of the fintech industry is a plus.
• Ability to work independently, take initiative, and drive results without constant supervision.
• Strong analytical skills and a data-driven mindset, with experience using tools to track rankings, identify trends, and optimize website performance.
• Experience with CMS platforms (e.g., Strapi, WordPress) and understanding of technical writing and keyword optimization in documentation.
• Deep knowledge of website coding structure and optimisations i.e. schema markups implementation.
• Familiarity with digital PR and basic knowledge of link-building strategies.
• Ability to build dashboards and reports from scratch to track and report SEO progress.
• Understanding of SEO principles and strategies, including on-page and off-page optimization, technical SEO, and competitor analysis.

🚀 Hiring Process

1️⃣ First Interview: 30-minute introductory chat led by the Talent Acquisition Partner.
2️⃣ Second Interview: 1-hour deep-dive with the Performance Marketing Team Lead to explore your experience and skills.
3️⃣ Test Challenge: A 3-day Test to assess your technical abilities.
4️⃣ Final Interview: 30-minute session with the CMO and Head of Talent Acquisition for final alignment.