Description
Company Overview
Shamrock Trading Corporation is the parent company for a family of brands in transportation services, finance and technology. Headquartered in Overland Park, KS, Shamrock is frequently recognized among the “Best Places to Work” in Kansas City and Chicago and was most recently recognized as one of America’s top 100 “Most Loved Workplaces” by Newsweek. We also have offices in Atlanta, Chicago, Dallas, Ft. Lauderdale, Houston, Laredo, Nashville, Philadelphia and Phoenix. Overland Park is a great place to live, work and play, being conveniently located within driving distance of everything Kansas City has to offer. Housed within the heart of Overland Park, our offices include 4 gorgeous towers on the East and West sides of Metcalf Ave. With a heavy community presence and a winning culture, Shamrock is a great place to work in Overland Park!
With an average annual revenue growth of 25% over several decades, Shamrock’s success is attributed to three key factors: hiring the best people, cultivating long-term relationships with our customers and continually evolving in the marketplace.
Responsibilities
Shamrock Trading Corporation is seeking a highly skilled and experienced SEO Manager with a strong background in search engine optimization strategies to join our dynamic marketing team. In this role, you will be responsible for developing and executing a content strategy that aligns with our SEO objectives and drives organic traffic to our multiple websites. The ideal candidate will be a self-starter with a deep understanding of SEO best practices and possess the ability to create compelling, high-quality content that engages our target audiences. Responsibilities include but are not limited to:
Develop and implement a comprehensive SEO strategy that aligns with our Marketing goals and supports overall business objectives
Produce high-quality, engaging content for various platforms, including website copy, blog articles and other digital platforms while adhering to SEO best practices
Conduct thorough keyword research and competitive analysis to identify SEO opportunities and inform content creation
Collaborate with cross-functional teams to ensure seamless execution of SEO strategies
Optimize existing website content and landing pages for improved search visibility and user experience
Stay up to date on industry trends and changes in search engine algorithms to continually refine and enhance content strategies
Monitor and analyze website traffic, engagement metrics and keyword rankings to measure the effectiveness of SEO strategies and identify areas for improvement
Stay informed about competitors' SEO strategies and industry developments to identify opportunities for differentiation
Collaborate with web development to implement and maintain technical SEO best practices, including site speed optimization, structured data, mobile usability, and crawlability
Conduct regular comprehensive SEO audits to identify and prioritize technical issues, ensuring ongoing site health and alignment with SEO best practices
Create and manage an editorial calendar to plan and prioritize SEO content production and distribution
Qualifications
- 5+ years of proven experience as an SEO Manager or similar role and a bachelor’s in marketing, journalism, business or similar field.
- Extensive knowledge of standard and current SEO practices, strategies and reporting
- Experience working directly in a content management system (e.g., Drupal).
- Familiarity with relevant SEO tools such as SEMrush, Google Analytics, Google Keyword Planner, etc.
- Excellent writing and communication skills
- Strong organizational and leadership skills
- Knowledge of HTML/CSS a plus
Benefits Package
At Shamrock we hire bright, ambitious people and give them the tools they need to be successful. By investing in training and development, we hope to become a long-term career for employees, where there are always opportunities for advancement. Shamrock also offers a premier set of benefits for employees and their families:
- Medical: Fully paid healthcare, dental and vision premiums for employees and eligible dependents
- Work-Life Balance: Competitive PTO, paid leave policies and eligibility for work from home opportunities after an introductory period
- Financial: Generous company 401(k) contributions and employee stock ownership after one year
- Wellness: Onsite gym, jogging trail and discounted membership to nearby fitness center
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