Location:
Lahore,
Job Summary:
SEO Content Writer responsible for crafting content that not only ranks in search engines but also drives clicks, engagement, and ultimately, sales. This position requires high proficient in English, experienced with keyword research tools (such as Google Keyword Planner, SEMrush, or Ubersuggest), and capable of producing clean, persuasive copy across product pages, blogs, category descriptions, and more.
Responsibilities:
Key Accountabilities:
- Write, edit, and optimize high-quality content for eCommerce platforms, including product descriptions, category pages, landing pages, and blog articles
- Conduct keyword research using tools like Google Keyword Planner, SEMrush etc.
- Collaborate with SEO and marketing teams to align content with search intent, seasonal trends, and campaign goals
- Craft persuasive, benefit-driven copy that reflects brand voice while incorporating SEO best practices
- Implement on-page SEO elements: headings, internal linking, meta descriptions, alt text, and more
- Monitor content performance and make data-driven recommendations for content updates or enhancements
- Stay current with search engine algorithm changes, content trends, and SEO tools to keep our strategy up to date
Education and Experience:
- 2–3+ years of experience in SEO content writing, preferably in an eCommerce environment
- Excellent copywriting skills with a strong grasp of grammar, style, and brand tone
- Advanced written and verbal communication in English is essential
- Solid understanding of SEO principles and on-page optimization techniques
- Experience conducting keyword research using tools like Google Keyword Planner, SEMrush, Ahrefs, or Ubersuggest
- Familiarity with writing for CMS platforms like Shopify, Magento, WordPress, or similar
- Strong organizational and time management skills, with the ability to handle multiple projects and meet deadlines
- Basic knowledge of HTML or content formatting for SEO