C

SEO Analyst/Specialist

Cartrack Pty
Full-time
On-site
Rosebank, South Africa
SEO Analyst

Introduction

HIRING! SEO Specialist Cartrack, a world-leading smart mobility Software-as-a-Service tech company operating across 24 countries, is looking for a multi-facetted and dynamic SEO Specialist with a deep understanding of technical SEO, B2B digital marketing, and the ability to translate complex solutions into high-ranking, high-intent content that drives qualified inbound leads.

Duties & Responsibilities

 

  • Conduct keyword research using various tools (like Keyword Planner, SEMRUSH and Moz)
  • Analyze keywords and SEO techniques used by competitors
  • Perform competitive analysis and identify gaps in our content
  • Implementing proficient tracking to pinpoint areas of success and improvement
  • Update older content and add effective calls to action (CTAs) to improve user engagement
  • Implement link building strategies and manage backlinks to build online authority
  • Follow SEO trends and stay up-to-date with new tools and practices.

Desired Experience & Qualification

    • National Senior Certificate / Grade 12 Matric
    • Relevant tertiary qualification advantageous
    • 2-3 years minimum experience within SEO
    • Understanding of B2B lead generation funnels
    • Basic knowledge of HTML/CSS
    • Experience within Google Analytics, Optimize, Tag Manager and other Google Suite tools
    • Familiarity with keyword research and management tools
    • Understanding of ranking factors and search engine optimization practices
    • Strong analytical skills