Own and drive the end-to-end SEO strategy across on-page, technical and off-page workstreams, with minimal oversight.
Lead in-depth keyword research, search-intent mapping, and competitive analysis to identify and prioritise high-value growth opportunities.
Conduct technical SEO audits (crawlability, indexation, site architecture, Core Web Vitals, structural data) and manage remediation with development teams.
Develop and oversee on-page optimization guidelines (meta data, headers, internal linking, content structure) across product, category and brand pages, and ensure consistent implementation site-wide.
Optimize the product catalogue for search - product titles, descriptions, filters and category structure to improve discoverability for both wholesale buyers and retail customers.
Partner with content creators, and monitor link-building and digital PR strategies to strengthen domain authority.
Build, execute, and monitor link-building and digital PR strategies to strengthen domain authority.
Own SEO perfromance reporting - rankings, organic traffic, conversions and revenue impact - using Google Analytics, Google Search Console. SEMrush, Ahrefs or similar tools, translating data into clear recommendations for stakeholders and leadership.
Monitor algorithm updates and industry trends, proactively adjusting strategy and flagging risks or opportunities.
Manage local SEO initiatives (Google Business Profile, citations, reviews) where relevant to the business.
Mentor and provide guidance to junior SEO or marketing team members as needed