- Build, format, and upload content in CMS, making sure pages follow best practices and are error-free.
- Use AI content writing tools like Jasper to produce and update SEO-friendly blog posts, landing pages, and other assets.
- Perform keyword research and analysis using tools such as seoClarity.
- Optimize titles, meta descriptions, headers, URLs, and content for search engines and users.
- Pull and maintain SEO performance reports in Excel using Adobe Analytics and Google Search Console.
- Perform competitive market analysis.
- Collaborate and partner with site merchandisers and channel marketing teams to develop content that supports company goals & SEO performance.
- Research beauty trends using Google Trends and other tools.
- Supporting role across technical SEO initiatives and project.
REQUIREMENTS FOR CONSIDERATION:
- BA/BS in Computer Science, Engineering, Marketing or similar discipline.
- Minimum 2 years of experience working with Search Engine Optimization
- Detail oriented individual able to maintain a high level of organization
- Inquisitive engineering type mindset with strong problem-solving skills
- Analytical skills with key performance metrics with an understanding of Google Search Console, Adobe Analytics (or similar web analytics platform like GA360 or GA4) and Bing Webmaster Tools.
- Experience managing keyword lists and ranking data in SEO platform like Conductor, BrightEdge, SEM Rush or SEO Clarity.
- Comfortable working across multiple teams including creative, branding, merchandising, content & IT.
- Excellent communication skills; verbal and written
- Ability to work in a fast-paced environment and manage multiple projects simultaneously and stay focused and organized. Comfortable using job ticketing system like Jira or Asana or Monday.com.
- Background/interest in cosmetics/beauty/fashion industry
- Conversion rate optimization or UX experience
- Interest in working with a large dynamic product catalog
- Consistent learning to keep up with SEO industry changes