SEO Analyst

Experience

2–3 Years

Job Summary

We are looking for a results-driven SEO Analyst with 2–3 years of hands-on experience in

executing end-to-end SEO strategies. The ideal candidate should have strong expertise in

technical SEO, on-page and off-page optimization, keyword research, content optimization,

website audits, and performance tracking. The role requires close coordination with clients

and internal teams to improve organic visibility, keyword rankings, and website traffic.

Key Responsibilities

Search Engine Optimization

• Execute end-to-end SEO activities for multiple client websites.

• Develop and implement effective SEO strategies to improve organic traffic and search

engine rankings.

• Perform comprehensive keyword research and identify new growth opportunities.

• Optimize website content, metadata, internal linking, and page structure based on SEO

best practices.

• Monitor keyword rankings and continuously optimize performance.

Technical SEO

• Conduct detailed website audits to identify technical SEO issues.

• Resolve crawl, indexing, site architecture, URL structure, duplicate content, and Core

Web Vitals issues.

• Work closely with developers to implement technical SEO recommendations.

• Monitor website health using SEO tools and ensure search engine accessibility.

Content Optimization

• Collaborate with content writers to develop SEO-friendly content.

• Optimize existing pages for target keywords and search intent.

• Recommend new content opportunities based on keyword gaps and competitor

analysis.

• Ensure content follows SEO best practices and improves user engagement.

Off-Page SEO & Link Building

• Plan and execute ethical link-building campaigns.

• Identify high-quality backlink opportunities.

• Monitor backlink profile and maintain healthy domain authority.

• Track competitor backlink strategies and recommend improvements.

Performance Monitoring & Reporting

• Track organic traffic, keyword rankings, conversions, and other SEO KPIs.

• Prepare weekly and monthly SEO performance reports with actionable insights.

• Analyze data using Google Analytics, Google Search Console, and other SEO tools.

• Present performance updates and recommendations to clients and internal

stakeholders.

Client Coordination

• Coordinate directly with clients to understand business goals and SEO requirements.

• Participate in client meetings and provide project updates.

• Address client queries and recommend SEO improvements based on performance data.

• Ensure timely execution of deliverables and maintain strong client relationships.

Competitor & Market Analysis

• Conduct competitor SEO analysis to identify opportunities.

• Stay updated with the latest search engine algorithms, SEO trends, and industry best

practices.

• Recommend innovative strategies to improve organic performance.

Required Skills

• Strong understanding of Technical SEO, On-Page SEO, and Off-Page SEO.

• Hands-on experience with website audits and technical issue identification.

• Expertise in keyword research and content optimization.

• Experience in planning and executing link-building campaigns.

• Good understanding of search engine algorithms and ranking factors.

• Strong analytical and problem-solving skills.

• Excellent communication and client management skills.

• Ability to manage multiple SEO projects simultaneously.

• Strong reporting and presentation skills.

Tools

• Google Analytics (GA4)

• Google Search Console

• Ahrefs / SEMrush

• Screaming Frog SEO Spider

• Google Tag Manager (Basic Understanding)

• PageSpeed Insights

• Looker Studio

• Microsoft Excel / Google Sheets

Preferred Qualifications

• Bachelor's degree in Marketing, Business, Computer Science, or a related field.

• SEO certifications & Google Ads expertise are an added advantage.

• Experience working with WordPress or other CMS platforms is preferred.

• Basic understanding of HTML, CSS, and JavaScript from an SEO perspective is a plus.

Key Performance Indicators (KPIs)

• Growth in organic traffic.

• Improvement in keyword rankings.

• Increase in qualified leads and conversions through organic search.

• Successful completion of technical SEO implementations.

• Quality and quantity of backlinks acquired.

• Timely delivery of SEO reports and client deliverables.

• Client satisfaction and retention.

SEO,On-page,Off-page, Technical SEO,Google Ads, GA4,Google console,SEMrush