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Senior SEO Content Writer

Pty
4 days ago
Full-time
On-site
Cape Town, South Africa
SEO Content Writer

Introduction

Our client is looking for a strategic, technically sharp Senior SEO Specialist to sit at the intersection of SEO strategy, content, and analysis. We’re looking for someone who can turn complex, regulated topics into scalable, high-performing SEO content systems; not just write content. This isn't a pure writing role or a pure SEO role — it's for someone who can do both well, and who understands how to connect content decisions to business outcomes.

You’ll be responsible for turning keyword data and search intent into clear, structured, decision-enabling content that drives rankings, traffic, and conversions. You'll work closely with the SEO manager and content teams to execute a content strategy that goes well beyond output volume.

 

Duties & Responsibilities

  • Write accurate, well-researched SEO content on complex B2B topics — global payroll, EOR, compliance, HR tech — that speaks to a sophisticated audience without sacrificing clarity.
  • Develop structured content briefs for the content team from keyword clusters, with a focus on search intent, on-page optimisation, internal linking, and conversion.
  • Own bottom-of-funnel content production: solution pages, comparison pages, high-intent landing pages, product-led articles, and industry reports.
  • Build and iterate on scalable content templates and frameworks, including wireframing, topic cluster mapping, and user journey design.
  • Audit and re-optimise existing pages to improve rankings, engagement, and conversion, as well as increase our overall AI visibility in terms of citations, brand mentions, and conversions
  • Stay current on AEO (Answer Engine Optimisation) and LLM ranking signals, and actively apply learnings to our content pieces and strategy.
  • Conduct ongoing competitor research, SERP analysis, and trend monitoring to inform content prioritisation.
  • Develop a deep understanding of our products and ICP, using that knowledge to write content that reflects real product value rather than generic category content.
  • Use data (GSC, GA4, Semrush, etc) to guide decisions, from keyword performance and click-through rates to conversion and pipeline influence.

Desired Experience & Qualification

  • You're a hybrid thinker, equally comfortable in a spreadsheet and a Google Doc. You can write content as well as engineer it for performance, and you understand the full picture from search signal to sales funnel.
  • 4+ years of experience in SEO content, ideally in a B2B SaaS environment.
  • Proven track record writing technical, product-led content that ranks and converts — not just content that exists.
  • Strong SEO fundamentals: on-page optimisation, internal linking strategy, keyword research, topic clustering, and content architecture.
  • Demonstrated ability to translate keyword data and search intent into well-structured content briefs and frameworks.
  • Comfortable writing accurately about complex, technical subject matter — HR tech, fintech,  legal/compliance topics, or similar.
  • Comfortable conducting in-depth research by speaking to Playroll experts, or even external industry leaders.
  • Familiarity with AEO concepts and an openness to developing expertise in optimising content for LLM visibility.
  • Data-aware: able to use tools like GA4, GSC, Ahrefs, or Semrush to analyse performance and make informed decisions.
  • Strong project management instincts — able to prioritise, structure work, and deliver independently

 

Nice to have:

  • Experience with global payroll, EOR, or HR tech content specifically.
  • Experience with programmatic SEO or large-scale content systems
  • Hands-on experience with content wireframing or working alongside design and web teams on page builds.
  • Familiarity with HubSpot CMS or similar platforms.
  • Experience running or contributing to content audits and site-wide optimisation projects.

Package & Remuneration

R480 000,00 per annum