SEA & SEO Specialist (Global Marketing)

SEA & SEO Specialist (Global Marketing)

Assendelft, Netherlands | Hybrid options available

Do you want to make a direct impact on the global digital growth and visibility of an international premium brand? For our Global Marketing Team in Assendelft, we are looking for a SEA & SEO Specialist to help Forbo Flooring Systems accelerate performance in paid and organic search worldwide.

About Forbo Flooring Systems

Forbo Flooring Systems is a global leader in high-quality, design-driven flooring solutions. With a strong focus on sustainability, innovation, and design, we create better environments for every application. Active in more than 100 countries, we work closely with architects, designers, product management, and local sales and marketing teams to deliver inspiring, functional, and eco-friendly flooring solutions.

Your role

As a SEA & SEO Specialist, you will play a key role in strengthening Forbo’s online visibility and performance through Google Ads (SEA) and Search Engine Optimization (SEO). You will develop and optimize campaigns and SEO improvement programs across our local country websites worldwide.

You will be the main point of contact for local Forbo marketing teams when it comes to digital campaign support and SEO strategy. In addition, you will coordinate external agencies and ensure alignment with global best practices and performance targets.

You will report to the Online Marketing Manager and work closely with the Web Development team and the Global Brand & Communication team.

What you will do

SEA (Search Engine Advertising)

• Plan, build, and optimize Google Ads campaigns across multiple countries and product categories.
• Develop global SEA guidelines and best practices for local teams.
• Monitor performance and drive continuous improvement through testing and optimization.
• Manage budgets, bidding strategies, and performance reporting.
• Support local teams with campaign setup, optimization, and analytics insights.

SEO (Search Engine Optimization)

• Lead and coordinate SEO improvement initiatives for local country websites.
• Conduct keyword research, technical audits, and on-page optimization to increase organic visibility.
• Collaborate with content teams to ensure content is search-engine-friendly and aligned with global strategy.
• Centralize SEO efforts by briefing and managing one or more external agencies.
• Measure and report organic performance across markets.

Stakeholder Management

• Act as the primary point of contact for local marketing teams regarding SEA and SEO.
• Collaborate closely with the Online Marketing Manager and Web Development team.

• Align with the Global Brand & Communication team to ensure consistency across channels.

What we are looking for

You are an analytical, hands-on digital marketer who enjoys combining strategy and execution. You thrive in an international environment and feel confident working with multiple stakeholders across teams and countries.

You bring:

• A Bachelor’s degree in Marketing, Communication, or a related field.
• At least 5 years of hands-on SEA and SEO experience (preferably in a digital marketing agency).
• Strong knowledge of Google Ads, Google Analytics (GA4), and Google Search Console.
• Experience with SEO tools such as SEMrush, Ahrefs, and/or Screaming Frog.
• Strong project management skills and the ability to collaborate across teams and markets.
• Excellent communication skills in English.

Nice to have:

• Experience with CMS platforms and basic HTML knowledge.
• Experience with social media campaign management.

What we offer

• A dynamic role in an international Global Marketing team.
• The opportunity to make a real impact on Forbo’s digital growth and global visibility.
• A culture that values initiative, collaboration, and sustainability.
• A competitive salary and attractive benefits package.