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Linkbuilder / SEO Specialist

Paybis
Full-time
On-site
Ukraine
Link Building Specialist

We are looking for a skilled and motivated Linkbuilder / SEO Specialist to join the marketing team at Paybis. This role is critical to growing our organic traffic through high-quality backlinks, supporting our SEO strategy, and enhancing Paybis’ online visibility in the crypto industry. You will work closely with the content and SEO teams to execute outreach campaigns and secure placements on authoritative websites.

  • Conduct link prospecting and outreach to secure backlinks from relevant websites
  • Identify guest posting opportunities, partnerships, broken link fixes, and other white-hat link-building tactics
  • Build and maintain relationships with webmasters, bloggers, and industry influencers
  • Monitor backlink profile for toxic links and maintain a clean, high-authority backlink portfolio
  • Collaborate with the SEO and Content teams to align link-building efforts with keyword and content strategies
  • Track, analyze, and report on link acquisition performance using tools like Ahrefs, SEMrush, and Google Search Console
  • Stay current with Google algorithm updates and best practices for off-page SEO


  • 2–3 years of proven experience in link-building or off-page SEO
  • Experience with tools such as Ahrefs, SEMrush, Screaming Frog, Pitchbox, Hunter.io, Google Sheets
  • Understanding of Google's Webmaster Guidelines and off-page SEO principles
  • Strong writing skills for crafting outreach emails
  • Self-motivated, well-organized, and performance-driven
  • English fluency required; knowledge of other languages (e.g., Spanish, German) is a plus
  • Familiarity with crypto/fintech space is a significant advantage


  • Analytical Thinking: Able to audit backlink profiles and competitors to identify opportunities
  • Attention to Detail: Avoids low-quality links, tracks all placements precisely
  • Initiative: Constantly looking for creative ways to build links and form partnerships
  • Communication & Persuasion: Gets responses from cold outreach by writing personalized and effective emails
  • Goal Orientation: Understands KPIs like link velocity, domain authority, and traffic growth


  • A chance to work in one of the fastest-growing segments of fintech and crypto
  • Remote flexibility, with a talented and supportive international team
  • Competitive salary and performance bonuses based on link KPIs
  • Medical Insurance
  • Education Budget to invest in SEO training, certifications, or conferences
  • Opportunity to own and grow a key strategic function within Paybis’ marketing team