Group SEO Specialist

About Karndean

Founded in 1973 as a small family business, Karndean has grown into one of the world’s most respected and renowned luxury flooring brands. Despite our global success, we remain true to our roots, preserving the family values and personal touch that have defined us from the very beginning. Our people are at the heart of everything we do. We’ve fostered a culture that celebrates collaboration, inclusivity, and personal growth, empowering employees to learn, innovate, and make meaningful contributions every day. We’re committed to creating opportunities for everyone to thrive, supporting your development and valuing your ideas. When you join Karndean, you become part of a people-first environment where your work truly helps shape the future of our company.

About This Opportunity

We have an exciting opportunity for a Group SEO & GEO Specialist to join us as part of the Group Services Team.

The Group SEO & GEO Specialist will deliver Karndean's global on-page SEO, off-page SEO and Generative Engine Optimisation (GEO) strategy. The role is responsible for increasing organic visibility, brand authority, AI search presence and qualified website traffic through effective optimisation, SEO content strategy, digital PR, backlink acquisition and authority-building initiatives.

How You Will Contribute

• Drive growth in organic traffic, lead generation and brand visibility across Karndean's global digital presence.
• Increase search rankings and website performance through effective on-page SEO and content optimisation.
• Create engaging, search-optimised content that attracts, informs and converts customers across our regional markets.
• Identify opportunities to improve content quality, user experience and search performance through regular audits and analysis.
• Use keyword research, market insights and competitor analysis to uncover opportunities for growth and inform content strategies.
• Strengthen Karndean's online authority through targeted content, backlink acquisition and authority-building initiatives.
• Support successful product launches and marketing campaigns by embedding SEO and GEO best practices into digital content and customer journeys.
• Increase Karndean's visibility across AI-powered search experiences and emerging discovery platforms through effective GEO strategies.
• Enhance brand discoverability across channels including social media, YouTube, Reddit and other authoritative platforms.
• Provide insights and recommendations that help regional teams improve digital performance and maximise return on marketing activity.
• Establish and promote SEO and GEO best practices, helping to build capability and knowledge across the business.
• Monitor industry developments, competitor activity and emerging technologies to ensure Karndean remains at the forefront of search and digital innovation.
• Collaborate with PPC, website and marketing teams to deliver a seamless and high-performing digital experience for customers worldwide.

What Will Make You Successful in This Role

• Proven SEO experience, alongside experience delivering successful on-page, off-page and content optimisation strategies across multiple websites, brands or regions.
• Strong understanding of GEO and AI-powered search, with the ability to improve visibility across both traditional and emerging search platforms.
• Excellent copywriting, content development and analytical skills, using data-driven insights to identify opportunities and drive measurable results.
• Confident communication and stakeholder management skills, with the ability to build strong relationships and influence across teams and regions.
• Commercial awareness and a customer-focused mindset, understanding how digital performance supports business growth and lead generation.
• Experience using SEO and analytics tools such as GA4, Google Search Console, SEMrush and Ahrefs.
• A proactive, organised and collaborative approach, with the ability to manage multiple priorities and deliver on commitments.
  

Our Values

Our values shape everything we do - from the floors we design to the experiences we create for our customers and colleagues. If you’re someone who thrives in a creative, collaborative, and purpose-driven environment, you’ll feel right at home here.

• Deliver the Promise: behaving with integrity, keeping commitments, and being accountable to customers, colleagues, and partners.
• People Matter: valuing individuals, recognising achievement, trusting one another, and making sure employees feel empowered.
• Pioneering Spirit: encouraging boldness, innovation, creative thinking- traits that are part of the company’s founding.
• Positive Energy: bringing enthusiasm, dynamism and a ‘can-do’ attitude to work every day.

Why Join Us

We’re more than just a flooring company; we’re a community of passionate, innovative people who love what we do and have fun doing it. We know that engaged employees create great work, so we make sure our teams are well looked after with a wide range of rewards and benefits, including:

• Flexible and hybrid working
• Employee discounts on our stunning floors
• Health cash plan
• 24 days holiday plus 1 day for your birthday - and more days as you grow with us
• Enhanced pension, maternity, paternity, and sick pay
• Learning and development opportunities to support your career journey
• A paid volunteering day to give back to your community
• Competitive bonus and commission schemes
• Regular employee awards with up to £1,000 monetary prizes
• Access to an employee benefits platform packed with national discounts

We’re committed to building a diverse, inclusive workplace where everyone feels valued and supported. As a proud Armed Forces Covenant Silver Employer and Disability Confident Committed organisation, we welcome applicants from all backgrounds.

Karndean Designflooring UK is based in Evesham, Worcestershire - with three modern sites designed to inspire creativity and collaboration.

If you need any reasonable adjustments during the interview process, just let us know - we’re here to help.