Digital Content & SEO Manager

Role Overview

We are seeking someone who will own the strategy and execution behind how our content gets discovered, ranked, and converted. This role blends content strategy, SEO, paid search, and social media performance to drive qualified inbound leads.

We’re looking for someone who is not only data-driven and analytical but also a strong storyteller — a writer who knows how to turn insights into content that engages, persuades, and converts. You’ll create high-performing content that’s both algorithm-smart and human-centered, while continuously exploring ways to apply AI-driven optimization to enhance reach, personalization, and performance.

Key Responsibilities:

SEO & Organic Growth

• Develop and execute an SEO strategy that increases qualified traffic and conversions.
• Conduct keyword and intent research to identify high-impact opportunities.
• Optimize website and landing page content for search visibility and conversion rate.
• Track, analyze, and report on SEO performance and continually test to improve results.
• Build and manage backlink strategy (guest posts, PR mentions, partnerships, etc.).

Content Strategy & Development

• Create and manage a content calendar that supports the buyer journey — from awareness to conversion.
• Write or edit blogs, landing pages, and gated content optimized for search and conversion.
• Collaborate with SMEs and product marketing to translate complex topics into engaging stories.
• Use analytics and A/B testing to continuously improve content effectiveness and engagement.
• Maintain brand voice consistency across all digital touchpoints.

Paid Search & Social Media Optimization

• Plan, execute, and optimize paid search (Google Ads, Bing) and paid social campaigns (LinkedIn, Meta).
• Analyze performance across channels to identify trends and allocate budgets effectively.
• Experiment with ad formats, audiences, and copy to improve CTRs and conversions.
• Partner with designers to create visuals and video assets that enhance performance
• Understand how AI Overviews and zero-click search affect SEO strategy and how to adapt.

Conversion Optimization & Analytics

• Build and optimize landing pages with strong UX and clear CTAs.
• Own the performance funnel from impression → click → conversion.
• Leverage tools like Google Analytics and Marketo to track metrics.
• Present actionable insights and recommendations for continuous growth.

Key Skills & Qualifications:

Must-Have Skills

• 3-5 years of experience in digital marketing, SEO, or performance content roles.
• Deep understanding of SEO, SEM, and social algorithms — including recent AI-driven ranking changes.
• Proven track record of growing organic traffic and improving conversion rates.
• Strong writing and editing skills — ability to create content that ranks and
• Proficiency in Google Analytics, Search Console, SEMrush or other analytics tools.
• Analytical mindset with the ability to interpret data and turn it into action.

Nice-to-Have Skills

• Experience with marketing automation and CRM systems (HubSpot, Pardot, Marketo).
• Familiarity with AI tools for content optimization.
• Understanding of technical SEO.
• Basic design or video editing skills for social content.
• Familiarity with GRC, compliance, or cybersecurity industries

Personal Attributes

• Growth hacker mentality — curious, experimental, and data-obsessed.
• Self-starter who thrives in a fast-paced environment.
• Collaborative communicator who can partner cross-functionally.
• Strategic thinker who’s equally comfortable rolling up their sleeves.

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