Web SEO Strategist - Marketing and Communications

Web SEO Strategist
Marketing and Communications
Full-Time

Southeast Missouri State University’s Marketing and Communications department seeks a talented and motivated Web SEO Strategist. The Web SEO Strategist will play a crucial role in enhancing our online presence, driving organic traffic, and improving our search engine rankings. The strategist will work closely with our team to ensure digital content is written, optimized, and aligned with our strategic goals.

Primary Responsibilities

• Develop and implement effective SEO strategies to increase organic traffic and improve search engine rankings
• Conduct comprehensive keyword research and analysis to identify opportunities for content optimization
• Write engaging digital content that is SEO-friendly and optimized for target keywords
• Monitor and analyze website performance using SEO tools and analytics platforms, providing regular reports and insights
• Perform on-page and off-page optimization, including meta tags, link building, and content recommendations
• Stay current with the latest SEO trends, algorithm updates, and best practices to ensure SEMO remains competitive in search rankings
• Work with the web team to ensure website structure and technical SEO elements are optimized
• Conduct competitor analysis to identify gaps and opportunities in our SEO strategy
• Provide SEO training and guidance to internal teams to promote best practices across the organization

• Enthusiastically collaborate with team members to achieve University goals, create effective campaigns, and elevate the SEMO brand

• Bachelor's degree in marketing, communications, business, computer science, writing or a related field
• Strong understanding of search engine algorithms, ranking factors, and SEO best practices with a passion for staying current with industry trends and technologies
• Proficiency in SEO tools such as Google Analytics, Google Search Console, and SEO platforms
• Superb attention to detail as well as strong written, communications, and interpersonal skills, with the ability to collaborate effectively with cross-functional teams
• Excellent analytical and problem-solving skills, with the ability to interpret data and provide actionable insights
• Superior time management and organizational skills with the ability to prioritize and the discipline to deliver projects
• Knowledge of content management systems (CMS) and basic HTML/CSS

Application Deadline: To ensure full consideration, applications must be received by September 17, 2026. The position is available immediately and will remain open until filled.

To Apply: Complete the application by clicking on the APPLY button at the top of the page.  You will need to submit the following in order for your application materials to be complete.

• Letter of interest addressing all position requirements
• Current resume 
• Link to portfolio or samples of work
• Name and contact information of three professional references may be asked for at a later date, if not submitted

About Southeast Missouri State University (SEMO): Founded in 1873 and accredited by the Higher Learning Commission, Southeast Missouri State University provides student-centered education and experiential learning with a foundation of liberal arts and sciences, embracing a tradition of access, exceptional teaching, and commitment to student success that significantly contributes to the development of the region and beyond. SEMO values access to high-quality, affordable education with a broadly representative student body, faculty, and staff that respects and celebrates a diverse learning community in a global society.
  
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