Web Content & SEO Manager

Be the one who makes a difference!

At Vertex Education we are a team of high achievers, courageous leaders, and passionate believers in changing lives through education. As a purpose-led education services provider, our mission is destined to benefit many and yet it starts with just one person inspired to work together with us to make a memorable and meaningful difference for our clients, schools, students, and communities.  Be the one who makes a difference—with us.  

We are seeking a Web Content & SEO Manager to build a hyper-local SEO content engine that drives measurable student application growth for Legacy Traditional Schools. In this role, you will transform our website from a passive brochure into our primary enrollment driver, succeeding through a bias for action and a relentless focus on experimentation. Your mission is to rapidly test and optimize web experiences, blending authentic, community-focused storytelling with practical SEO to turn organic traffic into prospective families. This position is for a hands-on operator who is passionate about making a direct impact on student enrollment and energized by the challenge of connecting families to our schools.

ESSENTIAL FUNCTIONS:

1. Hyper-Local Content & SEO Strategy:

• Develop and execute campus-specific SEO strategies designed to establish each Legacy Traditional School as the top choice in its local community.

• Write, edit, and publish compelling, on-brand website copy that blends authentic school stories with targeted local keywords to attract prospective families.

• Conduct continuous keyword research and competitive analysis to uncover content opportunities that answer the specific questions parents are asking in each geographic market.

• Manage and direct freelance writers by creating detailed content briefs and providing clear feedback to ensure all produced content meets brand, voice, and SEO objectives.

2. Conversion Optimization & User Experience:

• Design and launch a continuous cycle of A/B tests on headlines, calls-to-action, and forms to measurably increase the rate at which website visitors begin an application.

• Analyze user behavior data in Google Analytics to identify and remove friction points within the online enrollment journey for prospective families.

• Implement pragmatic user experience improvements on key enrollment pages, working within the existing WordPress theme to enhance clarity and guide users to action.

• Collaborate with admissions and marketing teams to ensure the website’s narrative and user flow directly support and simplify the path to scheduling a tour or applying.

3. Hands-On Website Operations:

• Perform all day-to-day content updates, page builds, and site maintenance directly within the WordPress CMS to ensure accuracy and consistency.

• Conduct regular technical SEO audits using tools like SEMrush and Screaming Frog to identify and resolve issues that impact site health and search engine visibility.

• Serve as the central owner of the website content lifecycle, from initial stakeholder request through publication and archival, ensuring a consistent and strategic publishing cadence.

• Act as the primary point of contact for external web development vendors, coordinating any project work to ensure it aligns with strategic enrollment goals.

4. Performance Analysis & Reporting:

• Monitor, analyze, and report on key performance indicators, including organic traffic, local keyword rankings, conversion rates, and website-attributed student applications.

• Develop and maintain performance dashboards to provide marketing leadership with clear, actionable insights into the website’s contribution to enrollment growth.

• Translate website performance data into strategic recommendations, continuously refining the content and testing plan to focus on the highest-impact activities.

• Establish and manage a clear conversion tracking setup to accurately measure the website’s direct impact on lead generation and application submission goals.

KNOWLEDGE, SKILLS & ABILITIES:

Required Qualifications:

• Proven experience developing and executing SEO-driven content strategies that directly contribute to lead generation or user acquisition goals.

• Demonstrated success with local SEO for a multi-location organization, including creating community-focused content that drives geographically targeted results.

• Hands-on proficiency managing a website using WordPress, Google Analytics 4, and core SEO tools (e.g., SEMrush, Yoast SEO).

• Exceptional web writing and editing skills, with a portfolio showing the ability to blend authentic brand storytelling with SEO best practices.

• Experience designing and running A/B tests or other conversion optimization experiments to measurably improve website funnel performance.

• A track record of managing freelance writers or external agencies, including creating content briefs and providing feedback to ensure quality and brand alignment.

• Strong organizational skills with the ability to build and manage a content calendar and production workflow in a fast-paced environment.

Preferred Qualifications:

• Experience in K-12 education, charter schools, or enrollment marketing.

• Familiarity with technical SEO audit tools like Screaming Frog.

• Basic understanding of HTML and CSS for minor on-page adjustments and troubleshooting within a CMS.

• Experience using project management tools like Asana to manage content production.

• Experience creating performance dashboards and communicating website analytics to non-technical stakeholders.

• Background thriving in an environment with defined technical constraints, requiring creative and pragmatic solutions.

Be excited to be a part of our team and grow your career with us!​

Be the one who enables us to positively impact over 258,000 students across multiple states while driving our growth forward so we can enrich even more lives. Be the one who helps us achieve excellence for over 226 schools that we support with academics, finance, technology, human resources, communications, marketing, facilities, construction, and food services. Be the one who is a diverse thinker, a team player, a smart risk taker, an innovator, and a difference maker by encouraging others to climb higher and reach farther to further education.

• Be yourself surrounded by wonderful people who care about you, value your unique skills, and lift you up.

• Be supported in your work by caring leaders and team members who want you to succeed.

• Be empowered to make a difference and climb higher and reach farther to change lives through education.

• Be well in all aspects of your life from your physical, mental, and emotional wellbeing to your finances.

• Enjoy industry-leading pay, rewards, referral bonuses, with unlimited flexible paid time-off for performance.

• Be able to care for your health and your family with comprehensive medical, dental and vision benefits and invest in your future with 401(k) plans with a 6% employer match on your contributions.

• Enhance your growth and development with mentoring and money to take training classes.

• Thrive in a welcoming, supportive, and inclusive environment where we treat others with fairness and respect, celebrate diversity, and elevate equality and inclusion as an equal opportunity employer.

Be the one who makes a difference!

With an innovative mind, a hungry heart, and engaging spirit you can change lives through education. Be a part of Vertex Education and let’s make a difference together. Apply Today!