CMFG Life Insurance Company logo

Technical SEO Lead & Website Performance Engineer - Hybrid

CMFG Life Insurance Company
Full-time
On-site
Madison, Wisconsin, United States
$100,400 - $150,600 USD yearly
SEO Lead

At TruStage, we’re on a mission to make a brighter financial future accessible to everyone.  We put people first, and work hand in hand with employees and customers to create a diverse and inclusive environment. Passionate about building insurance, investment and technology solutions, we push the boundaries of what’s possible. We need you to help us shape what’s next. You’ll be encouraged to share your experiences, ideas and skills to help others take control of their financial future.

Join a team that has received numerous awards for being a top place to work: TruStage awards and recognition

Job Summary

This position focuses on the technical optimization of digital resources, website performance, and backend SEO elements to ensure maximum site speed, code efficiency, and technical search engine optimization for optimal user experience and search rankings.

Job Responsibilities:

Technical SEO Implementation

  • Conduct comprehensive technical SEO audits and implement optimization strategies
  • Optimize website architecture, URL structures, and internal linking for search engines
  • Manage technical SEO elements including robots.txt, .htaccess, XML sitemaps, and metadata
  • Implement and maintain structured data markup (Schema.org) across the website
  • Monitor and resolve crawl errors, duplicate content issues, and indexation problems
  • Ensure mobile-first indexing compliance and technical mobile optimization

Website Performance & Speed Optimization

  • Conduct detailed site speed audits and implement performance improvements
  • Optimize images, compress files, and implement efficient caching strategies
  • Minimize and optimize CSS, JavaScript, and HTML code for faster loading times
  • Implement Content Delivery Network (CDN) strategies and server-side optimizations
  • Monitor Core Web Vitals and ensure compliance with Google's page experience signals
  • Collaborate with development teams on technical implementation of performance improvements

Code Efficiency & Technical Implementation

  • Review and optimize website code for search engine crawlability and user experience
  • Implement technical solutions for international SEO (hreflang, geo-targeting)
  • Manage server-side redirects, canonical tags, and technical URL management
  • Work with development teams on technical requirements for new features and pages
  • Ensure proper implementation of tracking codes and analytics without impacting site speed
  • Monitor and optimize database queries and server response times

Generative Search Technical Optimization

  • Implement technical optimizations for AI-powered search platforms and chatbots
  • Optimize structured data and markup for enhanced AI search result presentation
  • Ensure technical compatibility with voice search and conversational AI platforms
  • Monitor and adapt technical implementations based on generative search algorithm updates

The above statement of duties is not intended to be all inclusive and other duties will be assigned from time to time.

Job Requirements:

  • Bachelor's degree in computer science, information technology, web development, or related technical field, or equivalent combination of education and/or related professional work experience
  • 6+ years of experience in technical SEO, web development, or website performance optimization
  • 4+ years working with enterprise-level websites and complex technical implementations
  • Proven experience improving website speed and Core Web Vitals scores
  • Expert knowledge of technical SEO best practices and search engine crawling/indexing
  • Advanced understanding of website architecture, server configurations, and hosting environments
  • Experience with technical SEO for generative search and AI-powered platforms
  • Proficiency in implementing structured data and rich snippets
  • Advanced proficiency in HTML5, CSS3, or JavaScript
  • Familiarity with Content Management Systems and their technical SEO implications
  • Knowledge of Google PageSpeed Insights, WebPageTest, and Lighthouse
  • Advanced Google Analytics and Google Search Console implementation and analysis
  • Experience with technical SEO tools (Screaming Frog, DeepCrawl, Botify, etc.)
  • Strong problem-solving skills and attention to detail
  • Ability to communicate technical concepts to non-technical stakeholders
  • Experience working in agile development environments

#LI-SW

If you’re ready to help make a difference, apply today.  A resume is required to apply. TruStage may process applicant information using an Artificial Intelligence (AI) tool.  This tool automatically generates a screening score based on how well applicant information matches the requirements and qualifications for the position. TruStage recruiters use the screening score as a guide to further evaluate candidates; the score is one component of an application review and does not automatically determine whether a candidate moves forward.  Candidates may choose to opt out of this process.

Compensation may vary based on the job level, your geographic work location, position incentive plan and exemption status.

 

Base Salary Range:

$100,400.00 - $150,600.00

 

At TruStage, we believe a sound, inclusive benefits program is of vital importance, along with a flexible workplace that allows for work-life balance, career growth and retirement assistance. In addition to your base pay, your position may be eligible for an annual incentive (bonus) plan.  Additional benefits available to eligible employees include medical, dental, vision, employee assistance program, life insurance, disability plans, parental leave, paid time off, 401k, and tuition reimbursement, just to name a few. Beyond pay and benefits, we also recognize that flexibility, including working in a place you prefer, is essential to caring for our employees.  We will continue to strive to offer flexibility and invest in technology and other tools that will make hybrid working normal rather than an exception, so that when “life happens,” you can focus on what’s most important.

Accommodation request

TruStage is a place where everyone can bring their best self and thrive. If you need application or interview process accommodations, please contact the accessibility department.