DescriptionSummary:
The Technical SEO & AEO Manager is responsible for the technical foundation that enables organic discoverability and AI-driven answer visibility across our digital experiences. Reporting to the SEO/AEO Lead, this role partners closely with a Content Strategist to ensure technical execution and content strategy work together—aligning site structure, page templates, schema, and performance with search and answer-engine requirements.
Duties and Responsibilities:
Technical SEO Execution
- Own technical SEO health across crawlability, indexation, site speed (Core Web Vitals), mobile usability, and structured data
- Translate SEO/AEO requirements into clear, prioritized tickets for Engineering
- Support CMS, component, and template decisions to ensure SEO scalability
- Manage redirects, canonicals, pagination, and crawl budget optimization
AEO Enablement (in partnership with Content Strategist)
- Implement technical frameworks that support AI-generated answers and zero-click experiences
- Build and maintain structured data (FAQ, HowTo, Product, Review, Organization, Speakable, etc.)
- Collaborate with Content Strategy to align page structure, headings, and markup to user intent and conversational queries
- Ensure content is technically eligible for featured snippets and AI answer surfaces
Measurement & Optimization
- Monitor technical performance, index coverage, and answer visibility using GSC, GA4, and SEO tools
- Support KPI reporting tied to organic traffic quality, leads, and conversions
- Identify and recommend improvements based on search and AI platform changes
Cross‑Functional Collaboration
- Serve as the technical SEO/AEO subject matter expert for Engineering and Product teams
- Partner with Compliance and Legal teams to ensure SEO recommendations align with regulatory constraints
- Support the SEO/AEO Lead with audits, analysis, and roadmap inputs
Skills and Competencies:
- Strong understanding of crawling, indexing, rendering, and ranking mechanics
- Experience working with engineers in agile development environments
- Proficiency with structured data and performance optimization
- Ability to clearly communicate technical concepts to non-technical partners
- 4–7+ years of hands-on technical SEO experience for large or complex websites
Minimum Qualifications:
4–7+ years of hands-on technical SEO experience for large or complex websites
Preferred Qualifications:
- Experience supporting AI-powered search and answer engines
- Background in large-scale websites, eCommerce, or lead-generation environments
- Familiarity with JavaScript frameworks (React / Next.js) from an SEO standpoint
- Experience working closely with content strategists or editorial teams
Location:
- Our office follows 4 days onsite and 1-day remote schedule
Travel:
- Occasionally, less than 25%