SEO Strategist

ABOUT US:

Optidge is a home-grown remote-first digital marketing agency supporting small and medium businesses with SEO, paid media, and web development services. We’re a team of ~40 spread through the US and internationally, aligning to values of Mentorship, Stewardship, Excellence, and Communication.

THE ROLE:

This is a part time role for an Independent Contractor or Freelancer who would like consistent work at an award-winning agency. We are offering a rate between $30-35 per hour, at 20-25 hours per week for the contract. If this meets your needs, read on!

As an SEO Strategist, your main job is to help clients websites show up higher in search results and AI overviews so more people can find them naturally. This is a primarily client-facing role that has you doing hands-on SEO strategy that drives results.

You’ll spend your time preparing data-driven reports using your knowledge of Google Analytics and Google Search Console, creating monthly briefs that are AISEO-driven for B2B and B2C clients. A high level of data analytics skills, experience with SEO content brief creation, and enjoyment of client engagement is a must-have.

This role is perfect for someone with client-facing experience, intermediate level SEO skills, and is looking to do award-winning work and grow their career and skills with us over the years. 

 Day To Day and Year 1:

• Owning SEO research and keyword audits in support of client work
• Conducting competitive and market analysis to identify opportunities for ranking and performance
• Participating in and leading client meetings and daily meetings with team members across Paid Media, SEO, and Account Management teams to develop strategy and content for clients
• Help us identify areas of opportunity for internal or external growth with the evolving SEO landscape

Within 3 months you’ll…

• Have completed onboarding, understand our client operations, and begin work on your first projects.
• Be autonomous in regular SEO tasks and able to execute day-to-day work without supervision. 
• Begin owning your book of business, producing client reports, leading conversations, and delivering presentations directly to clients.
• Act as a team player who jumps in to help when others call on you or you see the opportunity, and solving problems for others.

By 6 months you’ll…

• Be seen as a reliable team member who can completely own and run with tasks like SEO research briefs, technical audits and content audits.
• Be developing your own SEO strategies for your clients in partnership with senior team members, identifying opportunities for client accounts and supporting business growth.
• Have taken over a full book of business, acting as the client-facing lead for the SEO strategy and deliverables
• Be supporting AI agent research for SEO task automation.

At 12+ months you’ll…

• Fully own SEO tasks for your client accounts, and provide support to Leads and Seniors when required.
• Have identified opportunities small or large to grow accounts through automation, new strategies, team tactics, or new processes.
• Begin to explore your growth and development opportunities on our team - we want to see you grow with us!

YOUR EXPERIENCE

To be successful in this role, you should have accomplished the below and be confident in owning each area on our team:

1. Client-facing project experience using Google Analytics, Google Search Console, and Screaming Frog to gather data for monthly reports and technical audits, create client reports, and develop recommendations from them
2. Ability to work independently and as part of a team in a remote environment, where communication is primarily through Slack and Email
3. Content management experience of choosing SEO, content images, coordinating publication, and pushing content to go live
4. Knowledge of SEO tools like Screaming Frog, Moz, and SEMrush and a desire to learn more tools and tech to support doing work faster and better.
5. Experience using automation tools like Perplexity or ChatGPT (or a strong desire to learn how to scale with AI)

WHY OPTIDGE?

Our team is a blend of full-time employees and fractional contractors. This allows each individual the flexibility to do work they enjoy in the structure they prefer. Regardless of your employee classification, we offer benefits that align to our values, including:

• Individual growth plans that help you achieve your ideal career path
• Incredible company culture. We are passionate about the impact we make every day, we balance freedom with responsibility, and we aim for a consultative, transparent, and communicative approach in both our internal and client relationships.
• Great career growth opportunity. You’ll have direct access to agency leadership and graduate level university training.