SEO Specialist
Saxon Global
9 days ago
On-site
Detroit, Michigan, United States
SEO Specialist
- Implement new CS marketing and lead gen website
- Execute digital marketing campaigns (e.g. email, social media, advertising)
- Lead digital strategy for Connected Services, including management of website/landing pages with SEO/GEO-optimized content and Salesforce-integrated lead-capture forms, and the development and execution of Connected Services digital marketing campaigns.
- Own the Connected Services marketing roadmap defining messaging strategy, marketing tactics and execution plan
- Create and maintain marketing collateral to promote Connected Services solutions
- Partner with sales team to plan and execute customer-facing events such as customer showcases and tradeshows with booth content, pre-show social campaigns, and a defined lead-capture process at each show
- Partner with product management team to create product collateral and content for both internal and external audiences, such as white papers and webinars
- Develop customer testimonials and case studies with quantified results, for use on the website and in sales conversations