SEO Specialist
Super Bright LEDs is seeking a motivated SEO Specialist who will be responsible for developing and implementing comprehensive SEO strategies to improve our website's search engine ranking, organic traffic, and sales. You will be a data-driven individual who thrives in a collaborative environment and possesses a strong understanding of both B2B and B2C SEO best practices.
This is a full-time position located in Earth City, Missouri. Local candidates from the St. Louis (Missouri and Illinois) region only, please.
Responsibilities:
On-Page SEO Optimization
- Optimize meta tags (title, meta descriptions), headers (H1, H2), and alt text for product images.
- Ensure SEO-friendly URLs, structured data, and optimized content on product and category pages.
- Ensure Product Content & Data is fully mapped & optimized in line with best practices for Google Merchant Center/Google Shopping
- Maintain content relevance and keyword optimization without sacrificing user experience.
Technical SEO
- Identify and fix crawl errors, broken links, duplicate content, and other technical SEO issues via Google Search Console, SEMRush, and other tools and software on a regular basis
- Implement structured data (e.g., schema.org) for rich snippets, product reviews, availability and any other relevant information for Organic & Paid marketing efforts
Content Strategy and Creation
- Identify and analyze relevant keywords for product pages, categories, blog and video content.
- Develop an SEO-friendly content strategy that supports the product and category pages.
- Collaborate with content creators to produce relevant, engaging, and optimized content.
- Create and manage blog posts, guides, FAQs, and resource pages that drive organic traffic.
- Implement white-hat link-building strategies, such as guest blogging, partnerships, and influencer outreach.
- Monitor backlinks, remove harmful links, and build relationships with reputable sites.
Analytics and Reporting
- Use tools like Google Analytics, Google Search Console, and SEO platforms (e.g., Ahrefs, SEMrush) to track KPIs.
- Track competitor SEO strategies & rankings to analyze their performance relative to our own.
- Identify gaps and overlaps in content, backlinks, and keywords to capitalize on for competitive advantage.
- Provide regular reports on organic traffic, rankings, click-through rates, and conversion metrics.
- Adjust the SEO strategy based on data insights and performance trends.
Stay Updated with SEO Trends and Algorithm Changes
- Keep up to date with the latest search engine algorithm updates and industry trends.
- Adapt SEO strategies to align with evolving search engine guidelines and best practices.
Qualifications:
- Bachelor’s degree in marketing, communications, or a related field (preferred)
- Minimum 2+ years of experience in SEO for ecommerce companies.
- Strong understanding of on-page and technical SEO best practices.
- Proficiency with SEO tools such as Google Analytics, Search Console, SEMRush, etc.
- Excellent written and verbal communication skills.
- Strong analytical and problem-solving skills.
- Ability to work independently and as part of a team.
- Proactive and detail-oriented with a strong work ethic.
Benefits:
- Medical, Dental, Vision, Life/AD&D, STD, LTD, and Supplemental Life/AD&D
- Paid Time Off, Holidays, Jury Duty, and Bereavement
- Annual raise and bonus
- 401(k) retirement plan with 6% company match
- Hybrid schedule or condensed workweek options
- Workday schedule flexibility
- Casual work environment