SEO Specialist

We are seeking a highly skilled SEO Specialist for a national printing and advertising company.

Key Responsibilities:

• Manage, update, and optimize our Google Business Profile for maximum visibility.

• Monitor and enhance local ranking performance, keywords, and customer engagement.

• Respond to reviews professionally and support reputation management.

• Use GBP insights to develop improvement strategies.

• Conduct keyword research and implement on-page SEO best practices.

• Optimize website content, meta tags, headers, alt text, and site structure.

• Track and analyze SEO performance using tools like Google Analytics, Search Console, and SEMrush/Ahrefs.

• Identify SEO issues and recommend effective solutions.

• Improve local search ranking, organic traffic, and click-through rates.

• Work with the marketing team to align SEO goals with social media campaigns.

• Use social platforms to drive SEO results through optimized posts, link-building tactics, and audience engagement.

• Recommend content topics based on SEO data and trends.

• Prepare regular reports on rankings, traffic, and SEO strategy outcomes.

• Provide recommendations backed by data to guide marketing decisions.

• Stay updated on Google algorithm changes and SEO industry trends.

Qualifications:

• 2+ years of experience in SEO (local SEO highly preferred).

• Hands-on experience managing Google Business Profile.

• Strong understanding of Google Analytics, Search Console, and SEO tools.

• Basic–intermediate understanding of social media marketing and its impact on SEO.

• Strong analytical, communication, and problem-solving skills.

• Ability to collaborate with marketing and content teams.