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SEO Specialist

AlphaKOR
Full-time
Remote
Canada
SEO Specialist

About Us:


AlphaKOR was founded in 1995 and specializes in simplifying information technology to help our customers succeed.  We combine these technologies into a managed service to provide our customers with the equivalent of a Fortune 500 IT Department to help drive, accelerate, protect, and future proof their businesses.  Our guiding philosophies dictate a balance between creating the ultimate experiences for our customers, our teammates and ourselves.  As a multi-award-winning company, we have a proven track record of success through merging the worlds of people, processes, and technology. 

 

Job Summary

We are seeking a results-driven Marketing Specialist with SEO expertise to plan, execute, and optimize our digital marketing efforts. The ideal candidate has a strong understanding of search engine optimization, keyword strategy, content optimization, and performance analytics to increase organic traffic, improve search rankings, and support overall marketing goals.



Key Responsibilities

  • Develop and execute on-page and off-page SEO strategies to improve organic search visibility
  • Conduct keyword research and competitive analysis to identify growth opportunities
  • Optimize website content, metadata, internal linking, and site structure for SEO best practices
  • Collaborate with content creators to produce SEO-optimized blog posts, landing pages, and web copy
  • Collaborate closely with B2B sales teams to align SEO and content strategies with lead generation, pipeline growth, and revenue goals.
  • Track, analyze, and report on SEO KPIs including rankings, traffic, conversions, and engagement
  • Identify and resolve technical SEO issues (site speed, mobile optimization, crawl errors, schema, etc.)
  • Apply strong critical thinking and problem-solving skills to analyze data, identify trends, and develop strategic SEO recommendations based on insights.
  • Utilize SEO listening and monitoring tools (e.g., Google Search Console, SEMrush, Ahrefs, brand monitoring platforms) to track search trends, audience intent, and competitive activity.
  • Support link-building and backlink outreach initiatives
  • Stay up to date with search engine algorithm updates and industry trends
  • Collaborate with paid media, social, and web development teams to align marketing strategies



Required Qualifications

  • Bachelor’s degree or Diploma in Marketing, Communications, Business, or a related field
  • 2+ years of hands-on SEO experience in a marketing or digital role
  • Strong understanding of on-page, off-page, and technical SEO principles
  • Experience with SEO and analytics tools (Google Analytics, Google Search Console, Ahrefs, SEMrush, Moz, etc.)
  • Familiarity with CMS platforms (WordPress or similar)
  • Basic knowledge of HTML, CSS, and website architecture
  • Strong analytical, problem-solving, and communication skills



Preferred Qualifications

  • Experience with content marketing and conversion rate optimization (CRO)
  • Knowledge of local SEO and/or international SEO
  • Experience working with e-commerce or SaaS websites
  • Google Analytics or SEO-related certifications



Key Skills

  • Search Engine Optimization (SEO)
  • Keyword Research & Content Optimization
  • Technical SEO
  • Data Analysis & Reporting
  • Content Strategy
  • Collaboration & Communication