SEO Product Manager

Company Overview:
At TelyRx, we're transforming the way people access essential medications by offering low-risk prescription options online with next-day delivery. As a tech-enabled pharmacy, we aim to eliminate barriers to healthcare by providing a frictionless and reliable alternative to traditional systems. Join us in creating a world where healthcare is efficient, accessible, and affordable for everyone.

Position Overview:
We are seeking a strategic and results-driven SEO Product Manager to own and enhance our SEO and organic growth strategy. This role involves overseeing all aspects of SEO-related content creation, product catalog optimization, and site performance to maximize visibility and engagement. The ideal candidate will have a blend of technical SEO expertise, product management skills, and a creative approach to content development.

Key Responsibilities

SEO Strategy & Execution

• Develop and lead TelyRx’s SEO roadmap to drive organic growth and improve search engine rankings.
• Conduct in-depth keyword research to identify high-impact opportunities for growth.
• Analyze and report on SEO metrics using tools like Google Analytics, Search Console, and SEMrush, and make data-driven recommendations.
• Monitor algorithm changes and implement adjustments to ensure ongoing success.

Product Management

• Oversee all SEO-related updates to product listings, including titles, descriptions, keywords, and child URL structures.
• Partner with the product and engineering teams to integrate SEO requirements seamlessly into product development and site updates.
• Conduct A/B testing to determine effective optimizations for product language and keyword strategies.

Content Development

• Create and manage an SEO-driven content calendar, including blogs, landing pages, FAQs, and product descriptions.
• Ensure all content aligns with TelyRx’s brand voice, customer needs, and SEO best practices.
• Collaborate with marketing and creative teams to produce engaging and informative content.

Technical SEO

• Collaborate with the development team to improve site speed, mobile responsiveness, and accessibility.
• Address and resolve technical SEO issues, such as crawl errors, schema markup, and site architecture improvements.
• Optimize the website's structure for better crawling and indexing by search engines.

Cross-Functional Collaboration

• Work closely with marketing, development, and customer experience teams to align SEO initiatives with broader business goals.
• Advocate for SEO best practices across the organization, providing training and insights as needed.
• Collaborate with paid media teams to align organic and paid search strategies for maximum impact.

Performance Reporting & Optimization

• Track and analyze key performance indicators (KPIs) for SEO and product performance.
• Create and present regular reports showcasing the impact of SEO initiatives.
• Continuously test and refine strategies to achieve better rankings and higher ROI.

Benefits

• Salary: $60,000 - $65,000 annually, based on experience.
• Comprehensive health, dental, and vision insurance.
• 401(k) plan with company match.
• Generous paid time off policy.
• Career growth opportunities in a rapidly expanding company.
• Opportunity to work in a mission-driven organization focused on healthcare accessibility.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 5+ years of experience in SEO, product management, or a similar role.
• Proven success in leading SEO initiatives for e-commerce or product-driven websites.
• Proficiency in SEO tools such as Google Analytics, Search Console, SEMrush, or Ahrefs.
• Strong understanding of technical SEO principles and best practices.
• Experience in managing product catalogs and working with content management systems (CMS).
• Excellent project management, communication, and collaboration skills.
• Ability to think strategically and execute tactically.