SEO Manager (Porto/Hybrid)

Winalist is an all-in-one platform that connects wine enthusiasts with unique, curated wine experiences around the world. Our value proposition centers on convenience, variety, and exclusivity. We aggregate vineyards, wine-tasting sessions, tours, and wine-related events on a single platform, allowing customers to discover and book these experiences in a few simple clicks. Furthermore, our algorithm offers personalized recommendations based on user preferences, thereby enhancing customer satisfaction and encouraging repeat business.

Travelers from all over the world can easily book a visit to cellars in Champagne, a tasting workshop in Burgundy, a stroll through the vineyards in Bordeaux, etc.

Today Winalist has partnered with around 1,500 wineries and offers 3000+ experiences in France, Italy, Spain, Portugal and in the US.
We are looking for new talents to help us build the next leader in wine tourism.

Keyword Research & Content Optimization:

• Perform thorough keyword research to identify high-impact terms for target audiences.

• Optimize existing website content and create detailed briefs for content teams to ensure SEO best practices are followed.

• Collaborate with copywriters and content creators to ensure on-page SEO aligns with keyword strategy.

Technical SEO:

• Audit and optimize website structure, site speed, and mobile responsiveness.

• Identify and resolve technical SEO issues such as crawl errors, broken links, and duplicate content.

• Ensure proper implementation of meta tags, structured data, and schema markup.

Link Building & Off-Page SEO:

• Develop and execute a white-hat link-building strategy, focusing on quality backlinks from reputable sources.

• Collaborate with PR and content teams to acquire backlinks through partnerships and guest posts.

Analytics & Reporting:

• Monitor and analyze SEO performance using tools like Google Analytics, Search Console, and SEMrush/Ahrefs.

• Provide regular reports on key SEO metrics, including traffic, rankings, and conversions.

• Use insights to refine strategies and prioritize SEO initiatives.

Stay Updated on Trends:

• Keep up-to-date with changes in search engine algorithms and SEO best practices.

• Experiment with emerging SEO trends, tools, and techniques to maintain a competitive edge.

• Experience: 3+ years of proven experience in SEO, preferably in the travel, hospitality, or e-commerce industries.

• Technical Expertise: In-depth knowledge of SEO tools like SEMrush, Ahrefs, Moz, Screaming Frog, or similar.

• Analytical Skills: Proficiency in Google Analytics, Google Search Console, and other analytics tools.

• Content SEO: Strong understanding of keyword optimization, content marketing, and on-page SEO techniques.

• Technical SEO Knowledge: Experience with HTML, CSS, and JavaScript for SEO purposes is a plus.

• Languages: Fluent in English; knowledge of French or other European languages is advantageous.

• Detail-Oriented: Strong organizational skills with an eye for detail and a passion for data-driven decisions.

• Passion for Travel & Wine: A genuine interest in wine culture and tourism is highly desirable.