SEO Manager

LGC Standards is a division of LGC Group, the UK’s designated National Measurement Institute for chemical and bioanalytical measurements. We are a leading global manufacturer and service provider of quality assurance and research tools, supporting analytical needs of customers in more than 120 countries worldwide.

Are you ready to take your career to the next level? We are looking for a SEO Manager at the LGC Group, in this role we are looking for someone to play a crucial role in improving our organic visibility and driving balanced digital growth. This is an outstanding opportunity to lead keyword expansion including technical and content optimization initiatives! WQe are also looking for someone to manage relationships with external agencies and ensure ongoing performance improvements across our digital channels. Your role will be pivotal in aligning SEO and GEO/AIO strategies with broader marketing and business objectives to increase discoverability and strengthen search engine performance.

Key Responsibilities

• Develop and carry out thorough SEO and GEO/AIO strategies for owned media, addressing on-page, off-page, and technical aspects aligned with business objectives.
• Lead data-driven SEO and GEO performance analysis to find opportunities, track important metrics, and provide actionable insights to improve organic visibility and website performance.
• Manage keyword strategy and content refinement via comprehensive research and content proposals to achieve search-focused, user-centered digital experiences.
• Optimize technical SEO excellence by reviewing Search Console insights, validating technical fixes, optimizing site speed and structure, and ensuring guideline implementation.
• Coordinate tracking and analytics implementation, guaranteeing GTM event coverage, data quality validation, and comprehensive funnel and behavioral measurement across GA4 and reporting tools.
• Coordinate efforts with external agencies and vendors to deliver SEO/GEO campaigns, technical audits, link building initiatives, and performance improvements aligned with strategic objectives.
• Partner with web product management, marketing, and engineering teams to apply SEO/GEO recommendations, embed guidelines, and ensure optimization is coordinated across the digital experience.
• Contribute to the ongoing SEO/GEO roadmap by staying ahead of industry developments, algorithm updates, and new technologies to proactively find opportunities for optimization and growth.

Skills You'll Use Every Day

• Deep expertise in on-page, off-page, and technical SEO/GEO, with the ability to build and complete high-impact optimization strategies.
• Verified background in handling SEO/GEO campaigns throughout their full lifecycle and partnering efficiently with external agencies and cross-functional teams.
• Strong analytical skills and expertise in managing SEO/GEO and analytics platforms (e.g., SEMrush, Ahrefs, Google Search Console, GA4) facilitating data-driven decisions.
• Strong knowledge of website structure, technical performance elements, and UX principles, with the capability to recognize and address SEO/GEO challenges efficiently.
• Excellent communication skills, with the ability to translate complex SEO/GEO and technical insights into clear, actionable recommendations for both technical and non-technical collaborators.
• Highly organized and adaptable, able to prioritize effectively within a fast paced environment.
• Strategic problem solver who can connect SEO/GEO efforts to overarching business aims, promoting ongoing digital expansion and competitive advantage.

• Verified background in directing SEO/GEO efforts within B2B, eCommerce, or dynamic digital landscapes, with a record of boosting organic rankings, traffic, and conversions.
• Strong technical SEO/GEO skills, covering site layout, schema markup, performance optimization, mobile functionality, and troubleshooting technical challenges.
• Experience with leading SEO/GEO and analytics platforms, including SEMrush, Ahrefs, Google Search Console, Google Analytics/GA4, and related research and reporting tools.
• Proficient in keyword research, competitor analysis, website audits, and content optimization, with a strong grasp of UX and its influence on search performance.
• Experience coordinating with external SEO/GEO agencies/vendors and partnering across functions with web product management, development, and marketing team members.
• Strong analytical ability with the capacity to interpret both qualitative and quantitative data to guide decision making, supported by good communication and partner management skills.
• Formal qualifications in marketing or a related field are required. Relevant SEO/GEO certifications and hands-on experience with CMS platforms, HTML/CSS, and modern SEO/GEO experimentation are also needed.

• Location: This role is based in London on a hybrid basis. 2-3 days on site per week

Our Values

• Passion: Pride in our achievements engenders passion for our work and it translates into our ambition to make the world a safer place
• Curiosity: We constantly look forward to what's next: our curiosity for today's discoveries makes tomorrow's innovations possible
• Integrity: A commitment to high ethical standards has been at the heart of LGC since we started testing the integrity of products in 1842
• Brilliance: We strive to be the very best in everything we say and do. We exceed customers' expectations through innovation and pioneering science
• Respect: We respect gender, age, nationality, religion and individuality – our diversity is our strength

Equal Opportunities

LGC strongly believes that every job applicant and employee should be valued for their individual talents regardless of age, disability, race, colour, ethnic or national origin, sex, sexual orientation, gender reassignment, marital or civil partnership, pregnancy or maternity, religion, or belief. Short listing, interviewing and selection will always be carried out without regard to gender, sexual orientation, marital status, colour, race, nationality, ethnic or national origins, religion or belief, age, or trade union membership.