SEO Manager

The Role: 

With a focus on sustainable growth, we are looking for a dynamic and visionary SEO Manager to join our team. This brand-new role offers a unique opportunity to lay the foundation for our SEO strategy and make a lasting impact. 

As our SEO Manager, you will be the architect of our search engine optimization efforts. In this high-growth environment, you’ll build, execute, and optimize a comprehensive SEO strategy that aligns with our business goals. This role requires a strategic thinker and hands-on individual who can seamlessly transition between building strategies and rolling up their sleeves to execute them. 

You’ll work closely with cross-functional teams—including content, marketing, product, and analytics—to establish best practices, track performance, and unlock new opportunities to amplify our online presence. 

 Key Responsibilities: 

• Foundation Building: 
  • Develop and implement a robust SEO strategy that includes technical SEO, on-page optimization, and off-page tactics. 
  • Conduct a comprehensive audit of the current state of SEO and recommend action plans to close gaps. 
  • Build frameworks, processes, and guidelines to establish SEO as a cornerstone of the company’s digital strategy. 
• Strategy & Execution: 
  • Define and prioritize SEO goals in alignment with overall business objectives. 
  • Conduct keyword research to identify high-value opportunities for traffic and conversions. 
  • Monitor and improve website architecture to ensure search engine visibility and user experience. 
  • Develop and maintain a robust link building strategy through partnerships, outreach, and digital PR initiatives. 
• Collaboration: 
  • Partner with content creators to develop engaging, SEO-friendly content strategies. 
  • Work closely with developers to ensure the website is technically optimized. 
  • Collaborate with paid search and marketing teams to create holistic digital campaigns. 
• Analytics & Optimization: 
  • Establish KPIs and implement tools for performance measurement, such as Google Analytics, Google Search Console, and other analytics platforms. 
  • Own and track critical KPIs (organic sessions, search visibility, click-through rates, organic conversion rates), analyzing performance regularly to generate actionable insights and continuously refine SEO strategies. 
  • Integrate multiple data sources (e.g., Google Analytics, Search Console, SEMrush, Ahrefs) into cohesive reporting frameworks to track progress and inform decision-making. 
  • Stay ahead of emerging trends in AI and search, including schema advancements, knowledge graphs, and optimizing content for inclusion in AI-generated results. 
  • Stay informed about industry trends, algorithm changes, and emerging best practices to keep our strategies cutting-edge. 
• Growth Partnership: 
  • Act as an advisor and advocate for SEO across the organization, educating stakeholders on its value. 
  • Identify and seize new opportunities to expand our organic search presence in line with the company’s growth objectives. 

What We’re Looking For: 

• Experience: 
  • Proven experience (7+ years) in SEO management, preferably in a high-growth or fast-paced environment. 
  • Track record of building and scaling SEO programs from the ground up. 
• Skills & Knowledge: 
  • Expertise in SEO tools (e.g., SEMrush, Ahrefs, Screaming Frog, etc.). 
  • Strong knowledge of technical SEO, including site architecture, crawlability, indexation, page speed optimization, structured data (schema), and mobile-first best practices. 
  • Familiarity with content management systems (e.g., WordPress). 
  • Excellent analytical skills and a data-driven mindset. 
  • Strong communication skills, with the ability to convey technical concepts to non-technical audiences. 
• Mindset: 
  • A builder at heart, eager to shape and own the SEO function. 
  • Strategic thinker with a hands-on approach to problem-solving. 
  • Adaptable, collaborative, and ready to thrive in a high-growth environment. 

Ready to Build Something Big? 
If you’re passionate about all things SEO, thrive in a high-growth environment, and want to make an impact from day one, we’d love to hear from you. Apply today and join us in shaping the future of Kensington! 

We are committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act. If you require accommodation due to a disability at any stage of our hiring process, please advise us when completing your application.