SEO Manager

About the Role:

Digital Marketing is a critical part of every consumer journey, but many companies only measure its impact on their digital outcomes. Our approach to optimization of search at Ovative Group can’t be found anywhere else. We measure and optimize search at the enterprise level to a KPI we call enterprise marketing return (EMR), an ROI-focused approach that measures the holistic impact of our channels. 

EMR includes revenue from ecommerce/in-store channels, value of new customer acquisition, incrementality, and margins. Our clients are household names that span multiple industries, including retail, social networking platforms, healthcare, education, CPG, and hospitality. 

The Ovative Group Manager, SEO position is an opportunity for a passionate, experienced candidate to take the next step in a leadership role at a fast-growing company that has the highest standards for talent, fun, and client success.

The ideal candidate demonstrates great critical thinking and prioritization, phenomenal client management, inspiring team leadership, and a high degree of passion and subject matter expertise in SEO. Their role will be pivotal in helping Ovative continue our journey toward measuring and optimizing search to the its enterprise impact and redefine the measure of marketing success. 

Responsibilities of a SEO Manager: 

Performance-driven SEO program management & execution:  

• Possess deep, results-oriented SEO and AI subject matter expertise with a proven track record of driving organic performance in enterprise settings 

• Demonstrated understanding of how large language models (e.g., AI assistants and conversational search tools) discover, evaluate, and extract information from websites. 

• Be familiar with technical and content-related factors that influence visibility in large language models, including crawl access, site architecture, structured data, content clarity, and authority signals. 

• Consistently develop high-impact SEO strategies to grow our client’s organic search performance 

• Lead day-to-day management of client SEO programs across an enterprise client portfolio including:  

• Client program strategy development and roadmap management 

• Technical auditing and optimizations on large sites (>100k pages) 

• On-page optimization activities, such as keyword research, metadata development, internal linking, and more 

• Content strategy development and execution, such as content auditing, gap analysis, strategy execution, and more 

• Local program optimization of site, partners, and tools such as Yext and Google Business Profile 

• Automating reporting views within analytics platforms to scalably identify key drivers of performance through impactful weekly & monthly insights 

• Off-page optimization activities, such as link building, link reclamation, and outreach 

• Ability to work closely with client-side implementation teams (development, product/UX, content, etc) to define requirements and brainstorm solutions to a variety of SEO recommendations 

• Be effective in driving change – navigate ambiguity and large organizations with ease to maximize the impact of our work 

• Regular analysis and effective communication of program performance at granular levels to audiences ranging from day-to-day stakeholders up to C-suite 

Client relationship management:  

• Own, manage, and grow the overall relationship of some of Ovative Group’s largest clients 

• Lead day-to-day management of client organic search programs including:  

• Clearly defining program objectives, tactics, and KPIs 

• Developing and delivering client communication 

• Owning project management, communicating status / progress against open initiatives 

• Translate evolving AI search behaviors into actionable guidance, roadmaps, and measurable outcomes for stakeholders 

• Effectively manage client relationship and establish trust and credibility 

• Effectively influence client stakeholders to evolve strategies and measurement approach to drive enterprise impact 

• Deliver Ovative’s unique client experience by making their Ovative interactions the best part of their day 

Team leadership and employee development:  

• Lead, manage, and grow an exceptional team of high-performing direct reports  

• Provide meaningful, impactful feedback proactively to direct and indirect reports 

• Review deliverables, align on strategies, be a thought partner, and remove roadblocks 

• Conduct regular development check-ins to ensure goals are on-track, including quarterly 360-degree feedback sessions 

• Manage, train, and support recruitment efforts of new Ovative team members 

• Foster a culture of open communication and 360-degree feedback 

• Inspire your team and direct reports to reach their quarterly, annual, and long-term goals 

Requirements of a SEO Manager:

• 5+ years of experience directly responsible for enterprise-level SEO programs 

• Proven track record of success driving strong positive results through SEO programs 

• Proven excellence in the following:  

• Performance-based, direct-response SEO strategies 

• All analytics tools (Adobe analytics, Google Analytics 4 / Google Search Console, server log analysis, etc) 

• Visibility monitoring tools (STAT, Conductor/Brightedge, etc), Auditing tools (DeepCrawl, Screaming Frog, Botify, etc), Keyword research tools (Adwords, Ahrefs, SEMRush, etc, and other analysis tools 

• Deep understanding of critical crawling/indexing/rendering factors 

• Understanding of schema.org structured markup, page speed optimizations, and other scalable technical tactics 

• Local search optimization platforms (Yext, Rio, etc) 

• Experience optimizing websites to be eligible, accessible, and trusted sources for AI-generated answers, summaries, and recommendations. 

• Writing/reading code (HTML, JS, etc) a strong plus 

• Previous experience in enterprise SEO programs, performance marketing, retail, eCommerce, etc. preferred 

• Minimum 1 year of experience managing direct reports 

• Understanding of paid search platforms, strategies, and tactics a plus 

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