SEO Director - Digital Consultancy

The Company

We are partnering with an independent digital consultancy of around fifty specialists, working across SEO, paid media, content, analytics, UX and digital strategy. The team supports a diverse mix of Australian and North American businesses, from fast-growing scale-ups to large, complex organisations, with a strong focus on delivering commercially meaningful outcomes rather than channel-led solutions.

What sets them apart is their culture and way of thinking. It is collaborative, ego-free and consulting-led, with leaders staying close to the work and decisions grounded in reality. People are trusted to use judgement, knowledge is shared openly, and learning is part of everyday life. It is an environment that suits experienced practitioners who want to shape thinking, guide others and do work they are genuinely proud of.

The Role

As SEO Director, you will lead and guide the SEO practice, working closely with clients and internal teams to deliver strong, commercially grounded outcomes. This is a senior role focused on strategic direction, people leadership and trusted client partnership rather than day-to-day execution.

You will help set priorities across clients, support pitches and growth opportunities, and bring clarity to how SEO programmes are planned, positioned and delivered. A key part of the role is guiding both clients and the team through an evolving search landscape, including the increasing role of AI, LLMs and new forms of search discovery.

At its core, this role is about earning trust, helping people do their best work, and shaping the future direction of SEO within the consultancy.

What You’ll Do

• Lead senior client relationships, acting as a trusted SEO advisor and escalation point.

• Provide strategic direction across technical, content and authority-led SEO programmes.

• Support pitches and new business, contributing to strategy, storytelling and client conversations.

• Guide and mentor the SEO team, with a strong focus on people leadership and capability development.

• Oversee delivery quality, ensuring work is aligned to client goals, timelines and commercial impact.

• Collaborate closely with paid media, analytics, content and outreach teams on integrated engagements.

• Stay across changes in search behaviour, including AI and LLM-led discovery, and help clients and teams adapt.

What You’ll Bring

• Strong experience across SEO, with exposure to technical, content and authority-led work.

• Proven people leadership experience, with a supportive, people-first management style.

• Confidence working with senior stakeholders and building long-term client relationships.

• Comfort contributing to pitches, strategic discussions and commercial decision-making.

• Ability to translate complex SEO concepts for non-technical and executive audiences.

• Curiosity and openness to evolving search trends, including AI-driven discovery and new platforms.

• Agency experience is preferred, with the ability to manage multiple clients and priorities.

This Role Is for You If

• You enjoy guiding teams and clients rather than being hands-on in tools every day.

• You value commercial thinking and strategic judgement as much as technical expertise.

• You want to shape how SEO is delivered, positioned and evolved within a growing consultancy.

• You thrive in collaborative environments where ideas are shared and challenged constructively.

This Role Is Not for You If

• You prefer to focus purely on execution with limited client or team responsibility.

• You are uncomfortable with ambiguity or evolving ways of working.

• You are not interested in the future of search beyond traditional SEO mechanics.

What's in it for You:

• A hybrid working arrangement involving 3 days at home and 2 days in the office.

• Monthly social events that foster a supportive and inclusive environment.

• A flat company structure with open lines of communication, ensuring your ideas and insights are heard, valued, and contribute to the collective success of the agency.

• Career advancement opportunities and a competitive salary package.

To explore this role further, you can submit your application or connect with Alexane directly.

At Fulcrum, we celebrate diversity and know that our differences help us thrive. We are committed to diversity, inclusion, and providing equal opportunities at all stages of the recruitment process. Imposter syndrome can get in the way of meeting amazing candidates, so if you feel passionate about this role, please don't hesitate to apply.