SEO Director

About 1st Formations

At 1st Formations, we empower entrepreneurs to start, run, and grow their businesses with confidence.

Running a business shouldn’t be slowed down by company formation, statutory compliance, accounting, or payroll. From day one, these essentials should be seamless, reliable, and intelligently handled — freeing founders to focus on building and scaling.

We’re a leading UK provider of company formation and compliance services, building a modern, fully integrated technology platform that supports founders at every stage of their journey. Our platform brings together formation, compliance, accounting, payroll, and ongoing business support in one cohesive experience.

No stitched-together services.
No legacy workflows disguised as software.

Just a single, scalable platform built for ambitious founders who want to move fast, stay compliant, and grow with confidence.

Why Join Us Now?

You’ll be joining a business with strong momentum, clear direction, and real opportunity for progression.

• £18m annual revenue, including £9m ARR

• Over 1 million companies formed

• Certified B Corp and Carbon Neutral Business

• Forecast to grow 5x–10x over the next three years

The Role

We are looking for a strategic and data-driven SEO Director to lead and scale our organic growth efforts. In this key leadership role, you will be responsible for developing and executing a comprehensive SEO strategy that boosts visibility, drives qualified traffic, and increases conversions across all digital platforms. You will collaborate with cross-functional teams, lead an SEO specialist, and ensure best practices are embedded into all aspects of site and content development.

Key Responsibilities

• Develop and lead a long-term SEO strategy aligned with business objectives.

• Drive organic growth through technical and content-based optimisation.

• Manage and mentor an SEO Specialist

• Collaborate cross-functionally with content, design, development, and marketing teams.

• Report accurate performance insights and strategic recommendations to the CEO and Senior Leadership.

• Use technology and AI tools to enhance efficiency and impact.

• Stay current with SEO trends, algorithm updates, and social media best practices.

• Oversee keyword research, competitive analysis, and performance audits.

• Manage SEO budgets and ensure efficient allocation of resources.

• Lead link-building, site migrations, and optimisation of key landing pages.

What we are looking for

• Widely recognised as one of the UK’s leading SEO professionals, with a proven track record of delivering measurable, high-impact results in a senior role

• Strong strategic and analytical mindset with a hands-on, data-driven approach.

• Deep understanding of technical, on-page, and off-page SEO.

• Proficient in industry tools (e.g., SEMrush).

• Familiar with HTML/CSS and CMS platforms

• Excellent communication, presentation, and cross-functional collaboration skills.

• Ability to lead in a fast-paced, dynamic environment.

• Bachelor's degree in marketing or related field preferred.

What We Offer

• £100-110k and comprehensive benefits package

• Hybrid working model

• Real opportunities for progression as the business scales

• The chance to influence both customer experience and product development

• A culture that values ownership, impact, and continuous learning

Equal Opportunities
1st Formations is an equal opportunity employer and is committed to creating a diverse and inclusive workplace. We consider all applicants for employment without regard to race, colour, religion, sex, national origin, sexual orientation, age, citizenship, marital status, criminal history, disability, or gender identity. We encourage individuals from all backgrounds to apply. If you have a disability or special need that requires accommodation, please let us know.