SEO Content Writer

SEO Content Writer responsibilities and essential job functions include, but are not limited to the following:

• Develop SEO content that is purposeful, informative, and high-quality, including blogging and other content as needed

• Collaborate with stakeholder’s company-wide to understand and align content to specific business goals

• Support and influence team goals including website traffic, performance, and engagement goals   

• Participate in collaborative discussions and contribute ideas to influence the SEO strategy

• Utilize available analytics tools to assess content performance and identify new opportunities 

• Acquire and incorporate SEO strategies throughout written content 

• Evaluate competitors to compare performance and identify additional opportunities

• Responsible for supporting marketing and training content and copywriting

Qualifications, Knowledge, Skills, and Abilities:

• High school Diploma or GED required

• Bachelor’s degree in English, Journalism, Communication, or related field preferred

• 1-3 years of relevant experience in SEO preferred

• Experience working with SEO tools such as SEMrush, WordPress, Yoast, Google Analytics

• Ability to write in multiple styles: marketing, branding, formal, and journalistic.

• Excellent copywriting and editing skills; strong verbal communicator and presenter 

• Capability to produce short-form and long-form content across a variety of channels

• Ability to think creatively and work effectively to quickly changing priorities and processes 

• Self-directed and collaborative -- ability to work autonomously and as part of a team as needed 

• Ability to write 4K to 5K researched words each week

• Previous experience working in supply chain or transportation industry a plus

• Ability to read, write, and speak English fluently; Spanish is a plus