SEO Content Writer
Acquire IntelligenceWe’re an award-winning global outsourcer providing contact center and back office services on behalf of our global clients. Come work at a place where innovation and teamwork come together to support the most exciting missions in the world!
Role objective and areas of focus.
The primary objective of the SEO Content Writer is for producing high-quality, search-optimised and AI optimised content that drives organic traffic, engages target audiences, and supports business growth.
The role will be an integral contributor to the company’s success, maintaining close relationships with stakeholders across the Directed Group, external parties and working cross functionally to provide support for the successful delivery of projects.
The role will focus on the following areas:
- SEO Content Writing
- SEO Operations
Key responsibilities
Responsibilities of the SEO Content Writer will include, but are not limited to:
SEO Content Writing
•Write, edit, and optimise on-page content including blog posts, landing pages, product descriptions, and knowledge base articles.
•Use AI tools to optimise the delivery and writing of SEO content to drive SEO Content at scale.
•Conduct keyword research to identify opportunities aligned with business goals and audience intent.
•Apply SEO best practices in writing: meta tags, headings, schema, and internal linking.
•Ensure content is aligned with brand tone, messaging, and compliance standards.
•Repurpose and optimise existing content to improve rankings and performance.
•Partner with SEO Technical, UX, and product teams to align SEO with user experience and engagement goals.
•Support digital marketing and paid media teams with keyword insights and technical alignment.
•Measurement and reporting as required
SEO Operations
•Maintain and manage the content calendar in alignment with SEO strategy and campaigns.
•Develop and follow content briefs, style guides, and optimisation checklists.
•Use SEO tools (e.g., SEMrush, Ahrefs, Clearscope, SurferSEO) to inform content ideation and optimisation.
•Implement content workflows for draft, review, and publication to ensure efficiency.
•Partner with developers and designers to ensure content is technically sound and visually engaging.
•Conduct competitor content analysis and identify gaps/opportunities.
•Automate reporting processes to ensure operational efficiency and timely insights.
•Regularly present performance updates and operational impact to senior leadership.
Join the A-Team and experience the A-Life!