SEO Content writer

Position Title: <\/b>SEO CONTENT WRITER
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Reporting to:<\/b> Content Manager
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Department:<\/b> Marketing
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Location:<\/b> Bahria Town Phase 4 Rawalpindi
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Time:<\/b> 03 pm \- 11 pm
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About Us:<\/b>
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Reach First is a Canadian company that provides software development, digital marketing, and custom solutions services to our clients. We also build and operate multiple business units within various industries. Performance is at the core of everything we do. We go above and beyond the call of duty to achieve impactful growth for all our clients.
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Position Purpose:<\/b>
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The SEO Content Writer<\/b> is responsible for producing search\-optimized, user\-centric content that increases organic visibility, qualified traffic, and conversions while reinforcing brand authority. Create content that ranks competitively in SERPs, satisfies search intent, and drives measurable business outcomes.
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Education & Professional Qualification:<\/b>
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• Degree(s)\/Major(s): Bachelors or Master's in a relevant field from a reputed local\/foreign University.
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• Certification(s): NA
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  Experience:<\/b>
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  • Minimum 3 years of proven professional writing experience<\/b> in a related field, with a portfolio showcasing both B2B and B2C work for blogs and website copy.
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    What We Offer:<\/b>
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    • A wide range of challenging<\/b> assignments<\/b>. We don’t just offer a job; we offer a career with varying assignments and lots of development opportunities.
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    • Continuous<\/b> coaching<\/b> – you will work with passionate people and receive both formal training and day\-to\-day mentoring from your coach and manager.
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    • Dynamic<\/b> and<\/b> respectful<\/b> work<\/b> environment<\/b> – employees are at the core, we value every individual and encourage initiatives, promoting agility and work\/life balance.
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    • A competitive<\/b> compensation<\/b> package<\/b>, in line with your qualifications and experience.
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    • As an equal employment opportunity <\/b>provider, Reach First makes all decisions of employment purely based on merit.
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      Responsibilities:<\/b>
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      • Produce well\-researched, high\-quality content<\/b> for both online and offline publication.
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      • Manage content schedules and deliver drafts or final versions within deadlines.
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      • Apply SEO best practices<\/b> to ensure maximum visibility and ranking.
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      • Develop and execute content strategies<\/b> tailored to each client and platform.
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      • Strong writing and storytelling skills
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      • Keyword research and SEO optimization knowledge
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      • Understanding of search intent and SERP analysis
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      • Familiarity with on\-page SEO, internal linking, and meta optimization
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      • Ability to write clear, scannable, and engaging content
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      • Basic knowledge of Google Analytics \/ SEO tools (Ahrefs, SEMrush, GSC)
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      • Knowledge of content management systems (CMS) (e.g., WordPress)
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      • Comfortable with HTML basics for formatting (optional but preferred)
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        Requirements<\/h3>

        • Proven portfolio of excellent writing across multiple content formats.
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        • Strong command of the English language, including grammar, idioms, and emerging trends.
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        • Ability to work independently while collaborating effectively with teams and clients.
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        • Excellent time management and organizational skills, with the ability to prioritize and adapt.
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        • Keyword Research: Identifying relevant and high\-performing keywords to target the right audience.
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        • Content Creation: Developing high\-quality, engaging, and informative content based on research.
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        • On\-Page SEO: Optimizing titles, meta descriptions, headings, and content for search engines.
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        • Search Intent Alignment: Ensuring content matches what users are actually searching for.
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        • Content Structure (UX): Organizing content in a clear, user\-friendly format for better readability and experience.
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        • Internal Linking: Connecting related pages to improve navigation and SEO value.
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        • Content Optimization: Updating and refining content to improve rankings and performance.
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        • Performance Tracking: Monitoring traffic, rankings, and conversions to measure success.
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        • Must be able to write for a diverse range of clients.
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        • Ability to simplify technical topics into clear, conversational language.
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        • Strong interpersonal skills and confidence in presenting ideas and strategies.
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        • Proficiency in Google Workspace<\/b> and Microsoft Office tools.
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        • Understanding of branding principles and strict adherence to client style guides.
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        • Flexibility to manage multiple projects and meet deadlines in a fast\-paced environment.
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        • Have a positive attitude toward constructive feedback.
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          Benefits<\/h3>

          • Competitive Salary
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          • Transport Allowance
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          • Laptop Allowance
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          • 2 x Eid Bonus [Up to 25% of Base Salary]
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          • Annual Bonus [Up to 50% of Base Salary]
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          • Medical Insurance
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          • EOBI
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          • OPD Reimbursement
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          • Provident Fund
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          • Gym Reimbursement
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          • National Holidays [All National Holidays]
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          • Marriage Leaves [Up to 1 Week]
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          • Annual Leaves
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          • Hajj and Umrah Leaves
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          • Maternity\/Paternity Leaves
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          • Casual\/Sick Leaves [8 Days\/Year]
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