SEO Content Writer

Job Title: SEO Content Writer (iGaming & Digital PR)

Location: Belgrade, Serbia

Job Type: Full-time

About Us

SiGMA Play is a leading innovator in the iGaming industry, dedicated to delivering exceptional user experiences through cutting-edge design and technology. We are on the lookout for a talented SEO Content Writer who will work on blog posts and digital PR.

This role is ideal for a creative writer who can create and pitch engaging blog posts, while turning dry statistics into engaging text, while meeting tight deadlines. They should understand what makes content share-worthy and be able to suggest fresh approaches to familiar topics. They should also have some SEO knowledge, especially around topic relevancy and backlinks.

Key Responsibilities:

- Produce digital PR articles for link building campaigns.

- Write editorial-style content suitable for publishers and journalists.

- Create iGaming blog posts with clear search intent.

- Research data, trends, and angles for link-worthy stories.

- Maintain natural keyword usage without over-optimization.

- Adapt tone for media outlets and niche blogs.

- Deliver clean drafts ready for outreach.

- Collaborate with off-page SEO.

- Hit deadlines consistently.

Requirements:

- Proven digital PR or SEO content writing experience.

- Strong understanding of iGaming terminology and audience intent.

- Knowledge of link-building fundamentals and editorial standards.

- Ability to write non-promotional, publisher-friendly content.

- Strong research and fact-checking skills.

- Clear structure, strong headlines, and compelling intros.

- Excellent written English.

- Familiarity with SEO tool Ahrefs.

Considered an asset:

* Experience working directly with outreach specialists or journalists.

* A basic understanding of data visualization.

* Personal interest or experience in sports betting, casino games, or other iGaming verticals.

* Experience working with project management tools like Asana, Trello, or Jira.

* A portfolio of published work demonstrating successful digital PR placements and/or

high-ranking iGaming content

Why SiGMA Group?

• Grow with us – Be part of SiGMA’s global expansion and make your mark.
• Free iGaming Academy access – Learn the ins and outs of the industry with access to courses.
• Travel perks – Visit our international offices and attend industry events worldwide.
• Performance rewards – High performers are recognized and fast-tracked with annual reviews and bi-yearly performance checks ins.
• Interest-free car loan after probation (T&Cs apply)