SEO Content Writer

About Way.com

Way.com is building the ecosystem and marketplace for everyday mobility. Way helps drivers save money and earn rewards on everyday car needs including car washes, parking, gas, and insurance, while providing roadside assistance and towing when things go wrong. With over ten million customers and a growing network of partner locations across the U.S., Way is redefining how drivers care for and use their vehicles.

Role Overview

We are looking for a Content Writer who can research, write, and publish high-quality content that drives organic traffic and supports Way’s growth in the U.S. market. This is a writing-first role with a strong SEO backbone - you need to produce content that ranks, reads well, and moves consumers to action.

You will write blog posts, web copy, landing pages, and long-form content across Way’s product verticals - car wash, parking, gas, insurance, and roadside assistance. Every piece of content should be built on keyword research, search intent, and a clear understanding of what U.S. consumers are looking for. You will work closely with the SEO & Content Manager to align on editorial priorities, keyword targets, and content performance.

If you want to write content that millions of U.S. consumers actually find and read, and you care about the craft of making complex topics simple and useful, this is the role.

Key Responsibilities

Blog & Long-Form Content

• Write original, well-researched blog posts and articles across Way’s product verticals

• Produce content that targets specific keywords and search intent while maintaining a natural, engaging voice

• Research topics thoroughly - understand the subject matter before writing, not just the keyword

• Maintain a consistent publishing cadence aligned with the editorial calendar

Web Copy & Landing Pages

• Write and refine website copy, product pages, and landing pages that are clear, persuasive, and optimized for search

• Craft meta titles, descriptions, and headers that improve click-through rates from search results

• Support new page creation and site updates with SEO-informed copy

SEO Content Execution

• Collaborate with the SEO & Content Manager on keyword research, topic clustering, and content briefs

• Write content structured for on-page SEO - proper heading hierarchy, internal linking, schema-friendly formatting

• Update and refresh existing content to improve rankings and maintain relevance

• Monitor content performance and incorporate learnings into future writing

Research & Subject Matter Development

• Develop a working knowledge of Way’s product verticals and the U.S. consumer landscape for each

• Research competitors, industry trends, and consumer questions to identify content opportunities

• Translate complex topics - insurance, EV charging, parking regulations - into clear, accessible content for a general audience

Editorial Quality & Brand Voice

• Write in a consistent brand voice that is clear, helpful, and confident - not generic or overly promotional

• Self-edit rigorously for clarity, grammar, structure, and readability before submission

• Incorporate feedback quickly and use it to improve future output

Required Qualifications

• 3-5 years of experience as a content writer, copywriter, or similar role producing web content

• Strong portfolio of published blog posts, articles, or web copy - preferably with demonstrable SEO results

• Solid understanding of on-page SEO principles - keyword placement, heading structure, internal linking, meta tags

• Experience writing for U.S. audiences with a natural command of American English idiom and tone

• Ability to research and write confidently across unfamiliar topics - you learn fast and write with authority

• Experience working with content management systems (WordPress or similar)

• Familiarity with SEO tools such as Ahrefs, SEMrush, Google Search Console, or similar

• Strong self-editing skills - your first drafts are clean and your final drafts are publish-ready

• Ability to manage multiple content assignments and meet deadlines consistently

• Comfortable working with a U.S.based content calendar and cross-timezone collaboration

What We Look For

• Clear thinking and simplicity - you make complex topics easy to understand

• Ownership and accountability - you see content through from research to publish

• Speed with quality - you produce volume without sacrificing craft

• Writing that serves the reader first - useful content that also happens to rank

• Curiosity over formula - you dig into topics because you want to understand them, not just fill a brief

What This Role Is (and Isn’t)

This is a writing role. You will research, write, and publish - not manage a team or set strategy from a deck. The SEO & Content Manager sets priorities and targets; you bring them to life with high-quality content. If you’re looking for a management role, this isn’t it. If you want to write content that reaches millions of consumers and get better at your craft every week, this is the role.

Why Join Way.com

• Your writing will reach millions of U.S. consumers through organic search

• Write across multiple verticals - car wash, parking, gas, insurance - in one role

• Work with a team that values quality content and understands its impact on growth

• Develop deep expertise in SEO content for a high-growth ecommerce platform

• Be part of a team where content directly drives traffic and revenue - not a side project, a growth lever