SEO Content Specialist

Core Responsibilities

• Create and optimize content for blogs, service pages, emails, and other digital assets using SEO and customer journey best practices.
• Manage and optimize Google Business Profiles (GBP) and local listings—monitoring performance, executing updates, and launching seasonal offers.
• Support on-page and off-page SEO through backlink outreach, content refinement, and structured metadata.
• Use SEMrush and Conductor (or similar) for keyword strategy, topic discovery, performance tracking, and audience analysis.
• Employ generative AI (e.g., Conductor’s NLP tools) to scale content ideation and production.
• Collaborate cross-functionally to align content calendars with marketing campaigns, promotions, and seasonal initiatives.
• Participate in persona development and customer journey mapping using insights from surveys and analytics.
• Provide weekly and monthly website and SEO performance reporting.

Key Toolsets

Proficiency with SEO tools like these:

• SEMRush
• Conductor / BrightEdge
• SurveyMonkey / Google Forms

Qualifications

• 2–3 years in SEO, content marketing, or digital production.
• Proficiency with local SEO tools, on-page optimization, and metadata standards.
• Experience using AI or NLP-powered content creation platforms preferred, but not required.
• Strong writing/editing skills and analytical acumen.
• Experience with multi-location or service-based businesses is a plus.

About Senske Family of Companies

Senske Family of Companies (SFC) is a growing, multi-brand organization with a strong presence across the United States and Canada. With nearly 2,000 employees, we support a diverse portfolio of brands in the residential and commercial services industry—including lawn care, pest control, and beyond. As we continue to expand our reach, we remain focused on investing in our people and delivering consistent, high-quality service across all the communities we serve.

This is a salaried, exempt position. The salary range for this role is $55,000 - $65,000 depending on experience.