SEO Content Specialist

Job Description

Are you an experienced content writer specialised within search engine optimisation? Are you passionate about communicating commercial and sustainability impact towards clients, investors, and policymakers?

If this sounds like you, or you’re curious to learn more, then this role could be the perfect opportunity. Join our Brand, Marketing and External Relations unit as our new SEO Content Specialist and work with us to close the gap to a sustainable future.

Your new role

The SEO Content Specialist is responsible for developing a solid foundation for search engine optimised written content to underpin Ramboll’s global marketing and communications products. Your focus will be on Ramboll’s corporate website, marketing campaigns, and thought leadership materials.
By communicating our value propositions in search-friendly and inspiring ways, you make it easier for our clients and stakeholders to access, understand, and choose our unique offering.

Your tasks entail:

• Shape and implement global organic search optimisation of ramboll.com, helping drive ranking, traffic and engagement, in close collaboration with marketing, content, brand, and web teams, as well as subject matter experts in our business units
• Deliver SEO-optimised structure and content that is keyword optimised and aligned with brand messaging and tone of voice for our prioritised communications products, in close collaboration with the content and marketing teams
• Embed SEO fully into new content across platforms, and gradually SEO-optimise existing ramboll.com web pages for improved effect
• Work with marketing on search engine marketing (SEM) initiatives to collaborate and align on keyword strategy supporting commercial objectives, ensuring that paid search initiatives and organic search priorities harmonise for maximum effect
• Conduct on-site and off-site SEO audits to identify potential and challenges, incl. with external agencies as needed
• Train internal content developers to help them adopt and scale up high quality SEO skills across the organisation, and support web and design team with technical SEO
• Define key performance indicators demonstrating how SEO efforts deliver tangible results for our prioritised communications products, in collaboration with marketing and web teams

About you

From the moment you start at Ramboll, we will support your personal and professional development so that you can continue to grow with the company. Whilst we look forward to supporting your continued learning and development, for this role we have identified some qualifications, skills, and capabilities that will set you up for success.

• Proven experience as a copywriter with strong SEO skills, with a track record of increasing organic traffic and improving search ranking, from an agency or in-house setup
• Strong understanding of technical SEO and content strategy, as well as website management
• You know how translate complex information into engaging search engine optimised content. You’re also good at explaining complex SEO concepts to diverse stakeholders, helping translate data-driven insights into actionable plans
• Experience of using CMS such as Google Search Console and Ahrefs; PiwikPro is a plus
• Highly organised self-starter who can plan their own time, work independently, collaborate with diverse stakeholders across time zones and in hybrid formats, and meet deadlines
• Ability to work in large organisations and juggle a variety of complex topics. It’s a plus if you can work with SEO considerations across diverse geographical markets
• Native English language speaker. Master’s degree in communications or marketing

What we can offer you

• Commitment to your development
• Leaders guided by our Leadership Principles
• A culture that welcomes you as the unique person you are
• Inspiration from colleagues, clients, and projects
• The long-term thinking of a foundation-owned company

Ready to join us?

Please submit your application with your up-to-date CV. We invite diversity in all its forms and encourage applicants from all groups to apply.

Thank you for taking the time to apply! We look forward to receiving your application.

Work at the heart of sustainable change with Ramboll in the United Kingdom and Ireland

Ramboll is a global architecture, engineering, and consultancy company. As a foundation-owned people company, founded in Denmark, we believe that the purpose of sustainable change is to create a thriving world for both nature and people. So, that’s where we start – and how we work. Our history is rooted in a clear vision of how a responsible company should act and being open and curious is a cornerstone of our culture. Ramboll in the United Kingdom and Ireland has a proven track record of sustainable and responsible business and is a top ten engineering and environmental and sustainability consultancy in the UK, with more than 1,500 employees across 16 offices. Ramboll experts deliver innovative solutions across Buildings, Transport, Environment & Health, and Energy. In 2024, Ramboll was included in the Sunday Times’ list of Best Places to Work.

Equality, Diversity, and Inclusion

Equality, diversity, and inclusion are at the heart of what we do. At Ramboll, we believe that diversity is a strength and that different experiences and perspectives are essential to creating truly sustainable societies. We are committed to providing an inclusive and supportive work environment where everyone is able to flourish and reach their potential. We also know how important it is to achieve the right balance of where, when, and how much you work. As a company, Ramboll recognises the importance of having a good work/life balance, both in terms of individual well-being and its positive impact with respect to the engagement and retention of our employees. We aim to support all employees to achieve a work/life balance which enables them to work in a supported manner while having the time to achieve personal aspects of their life outside of work. We invite applications from candidates of all backgrounds and characteristics. As a Disability Confident Committed employer, Ramboll ensures opportunities are accessible to candidates with disabilities. Please let us know if there are any changes we could make to the application process to make it more comfortable for you. You can contact us at [email protected] with such requests.